Sr. Manager/ Director of Product Marketing

HealthTap is seeking a Sr. Manager/Director of Product Marketing to lead product marketing and demand generation for its enterprise segments. The role drives segment-specific positioning, account-based marketing, go-to-market execution, and cross-functional work to support revenue growth and profitability.

Responsibilities:

• Drive enterprise products positioning, messaging, and cross-functional go-to-market
• Ground positioning in market insight through buyer interviews, win/loss analysis, and competitive intelligence
• Clarify and iterate value propositions by segment, buyer persona, and use case
• Build and scale ABM programs that generate high-quality, sales-ready pipeline
• Own B2B marketing execution across targeted segments, including the mix of digital, content, and events marketing
• Develop core B2B assets scaling the system: one-pagers, case studies, decks, website pages, sales enablement materials
• Partner closely with Sales to support deals from prospecting through close
• Track and report on pipeline, conversion, and marketing ROI to guide investment decisions
• Develop AI skills and agents for scale
• Build processes and, over time, a small team as the function scales
• Bring buyer and market feedback back to Product and Customer Success

Requirements:

• 7+ years of B2B marketing experience
• Deep expertise in modern marketing technology (MarTech) platforms (e.g., Salesforce, Hubspot, or similar CRM/MAP tools) for effective campaign execution, attribution, and reporting
• Proven success building ABM and segment-based marketing programs, demonstrated by specific results in revenue and pipeline generated
• Ability to translate complex healthcare offerings into clear, compelling messaging
• Highly analytical and comfortable with funnel metrics, attribution, and ROI
• Strong experience supporting enterprise and mid-market sales cycles
• Strong cross-functional partner who thrives in fast-moving environments
• Willingness to be hands-on
• healthcare, health tech, or SaaS highly preferred