Senior Product Designer II - Lifecycle & Growth

Instacart is transforming the grocery industry by providing grocery delivery and flexible earning opportunities for personal shoppers. The Senior Product Designer II will lead ambiguous, high-impact Lifecycle and Growth initiatives, designing and prototyping customer experiences that improve discovery, conversion, reactivation, retention, and long-term engagement.

Responsibilities:

• Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch
• Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits
• Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences rather than solving individual surfaces in isolation
• Explore and prototype new content models, flows, interaction patterns, motion, and messaging that challenge existing conventions and unlock stronger customer and business outcomes
• Design complex, multi-step journeys that span surfaces and teams, identifying opportunities to create greater continuity, clarity, and cohesion across the experience
• Partner closely with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science to synthesize diverse inputs into clear creative direction and actionable product decisions
• Use customer insight, experimentation, and business metrics to evaluate tradeoffs, shape recommendations, and iterate toward measurable impact
• Define scalable patterns and interaction models that extend beyond a single feature, improving quality and coherence across the broader Growth experience
• Use prototypes, AI-enabled tools, and emerging workflows to make ideas tangible early, accelerate learning, and improve how teams explore and build
• Raise the craft bar through exceptional visual and interaction design, strong storytelling, and clear rationale that helps teams align around a shared direction

Requirements:

• 7+ years of experience designing consumer-facing digital products across web and mobile
• A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work
• Deep interaction design skills, with experience in motion, micro-interactions, prototyping, and product behavior
• Strong conceptual thinking, with the ability to turn ambiguous opportunities into clear, compelling product experiences
• Proven ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft
• Strong communication and storytelling skills, with the ability to articulate design rationale and influence cross-functional partners
• Comfortable operating autonomously, exploring broadly, and carrying work from early concept through polished execution
• Curiosity and fluency with AI-enabled tools and workflows, using them to accelerate exploration, prototyping, and product development
• Experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products
• Experience working where brand and product experience are deeply connected
• Strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar
• Experience exploring AI-powered product experiences or integrating AI into the design and prototyping process