Senior Campus Marketing Manager

CodePath is hiring a Senior Campus Marketing Manager to drive student awareness, enrollment, and retention in its for-credit college courses. The role builds and runs campus marketing campaigns, student communities, and measurement systems across partner campuses.

Responsibilities:

• Build and run a term playbook for each for-credit partner, from awareness through add/drop
• Equip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forward
• Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion
• Run virtual info sessions and campus landing pages that end with a clear path to register
• Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence
• Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community (Discord and similar)
• Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPE
• Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return
• Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works
• Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view

Requirements:

• You've owned an enrollment, sign-up, or acquisition number and moved it
• You set up the tracking and can show which efforts drove the result
• You've gotten partners to market on your behalf: individuals who carried your message because you made it easy for them, and you can show what it produced
• You've built a campus, ambassador, or community program from the ground up and can show what it produced
• You've built campaigns from concept to launch, including copy and creative, and run email or SMS to a list you built, changing them based on the numbers
• You've decided where to spend time and money (events, channels, sponsorships) based on expected return, and cut what didn't deliver
• You've run a program across many sites at once (campuses, chapters, regions) on a fixed calendar, and kept it on schedule without a team under you
• You've built AI into how you work to automate the repetitive parts, and you can show what it changed
• You want your growth work to widen who gets into tech careers
• Experience in enrollment or admissions marketing in higher education
• You've built or scaled a technical community (a student developer org, hackathon community, Discord, or dev rel program) and can show how it grew
• Hands-on HubSpot experience
• You're comfortable speaking at events and on panels on behalf of CodePath