Marketing Content Specialist

RESPONSIBILITIES:
Kforce has a client in Chicago, IL that is seeking a Marketing Content Specialist.

Responsibilities:
* Leads content strategy and copy development across digital marketing channels, creating compelling, customer-focused content that drives engagement, consideration, and business growth
* Partners with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams to develop and optimize content experiences across product pages, marketing web pages, thought leadership programs, virtual events, and integrated campaigns
* Develop and execute content strategies that support business goals, customer needs, and digital marketing objectives
* Write and oversee high-impact marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets
* Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion
* Collaborate with cross-functional teams to deliver cohesive content experiences across digital channels and customer touchpoints
* Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices

REQUIREMENTS:
* To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed
* Relevant education and/or training will be considered a plus
* Exceptional copywriting, editing, and storytelling skills
* Expertise in digital content strategy, product marketing, and web content development
* Strong understanding of SEO, customer journey mapping, and content performance optimization
* Proven ability to influence stakeholders and lead cross-functional content initiatives
* Data-driven approach to measuring and improving content impact

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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