Senior Partner Marketing Manager

Ooma is hiring a Senior Partner Marketing Manager to develop and execute partner marketing plans supporting its go-to-market strategy, initially focused on AirDial and enterprise communications solutions. The role builds integrated partner programs, grows partner-led pipeline, strengthens reseller engagement, and connects marketing investments to revenue outcomes.

Responsibilities:

• Build annual and quarterly partner marketing plans that support Ooma’s revenue and growth priorities
• Work with channel sales leaders to identify opportunities across partner segments, industries, and customer needs
• Develop messaging and value propositions that help partners explain Ooma’s solutions and sell with confidence
• Create integrated demand generation campaigns across email, digital channels, webinars, events, and content syndication, tailored to enterprise and mid-market buyers
• Launch repeatable reseller marketing programs and ready-to-use campaign kits that increase partner participation and generate pipeline
• Equip partners with practical sales resources, including playbooks, competitive battle cards, solution briefs, and presentations
• Support partner onboarding, training, and certification to improve readiness, engagement, and use of marketing resources
• Manage market development funds (MDF) and co-op marketing investments, refining spending based on partner participation, pipeline, and revenue
• Establish reporting and attribution that connect marketing investment to partner-sourced pipeline and revenue
• Bring partner feedback into cross-functional planning and align channel sales, marketing, and product teams around shared priorities
• Use AI tools to support marketing activities and improve efficiency

Requirements:

• Minimum 7 years of B2B marketing experience, including 5 years in partner, channel, alliance, or field marketing
• Demonstrated success generating partner-sourced pipeline and contributing to revenue growth
• Strong understanding of indirect sales models, including distributors, agents, VARs, MSPs, consultants, and strategic alliances
• Hands-on experience developing and executing integrated demand generation campaigns
• Proven ability to manage multiple projects, lead cross-functional initiatives, and move programs from planning through execution
• Proficiency in measuring marketing ROI, pipeline contribution, and revenue outcomes
• Excellent written and verbal communication skills, with the ability to present recommendations and results confidently to executives
• Experience in telecommunications, UCaaS, networking, cloud, cybersecurity, or a related technology industry is a plus
• Familiarity with enterprise technology buying cycles would be helpful
• Experience managing MDF programs and partner marketing investments is preferred
• Knowledge of channel operations, partner onboarding, and enablement frameworks would be an added advantage