Search Engine Optimization Specialist (VOLUNTEER)

The Sentinel by Yuvoice is seeking an SEO Specialist to guide its organic growth strategy. The role focuses on keyword research, topical authority, and content planning in collaboration with editorial, journalism, and development teams.

Responsibilities:

• Conduct in-depth keyword research to identify high-value opportunities aligned with our content verticals
• Build and maintain topical maps that establish authority in our key subject areas
• Develop content briefs and guidelines for the editorial and journalism team based on SEO insights
• Analyze competitor strategies and identify gaps we can exploit
• Track keyword rankings and organic traffic performance
• Provide ongoing recommendations for content optimization and new content opportunities
• Collaborate with the development team on technical SEO priorities
• Stay current with search algorithm updates and industry best practices

Requirements:

• Proven experience in SEO with a focus on content strategy and organic growth
• Strong expertise in keyword research tools (Ahrefs, SEMrush, Moz, or similar)
• Experience building topical maps and content clusters
• Understanding of search intent and how to align content with user needs
• Ability to analyze data and translate insights into actionable recommendations
• Excellent communication skills to work effectively with editorial, journalism and development teams
• Knowledge of on-page SEO best practices
• Experience with Google Search Console, Google Analytics, and other SEO tracking tools
• Familiarity with the media/publishing industry is a plus