Marketing Program Manager - Hybrid (Los Angeles)

XPRIZE seeks a Marketing Program Manager to develop and manage integrated marketing campaigns for its initiatives and programs. The role partners with Marketing, Prize Operations, and other teams to drive awareness and engagement, coordinate stakeholders and campaign deliverables, support events and budgets, and track campaign performance.

Responsibilities:

• Marketing Campaign Strategy: Partner with other marketing and Prize Operations teams to develop integrated campaigns that build awareness and engagement for prizes, programs, and the foundation. Define measurable objectives, target audience, and associated calls to action for each campaign; and provide regular reporting to stakeholders tracking progress and performance against objectives
• Stakeholder Management: Build and nurture relationships with internal and external stakeholders across programs, including prize/program teams, sponsors, partners, judges, and advisors. Navigate competing stakeholder priorities to ensure that marketing campaigns are aligned with prize objectives and business priorities. Provide marketing-specific prize and program updates to stakeholders
• Project Management: Leverage project management skills and the PM tool of record to ensure that event and campaign deliverables are completed in a timely manner, and all stakeholders are updated on progress, risks, and challenges
• Communications: In partnership with the Communications and Creative teams, contribute to the development of key messaging for programs and prize-related content, as well as communications resources for external stakeholders
• Events: In partnership with the Experiential team, contribute to the planning and execution of events to support campaign objectives. Develop marketing materials to support foundation, program, and prize milestone events. Collaborate with Prize Operations teams to develop materials to support XPRIZE presence at industry conferences and events
• Budgeting and Resource Management: Support the development and management of prize marketing budgets, including classifying actuals and tracking actuals against budget and forecast
• Marketing Technology: Leverage marketing-specific tools and technology to manage marketing campaigns and associated projects; measure campaign performance; develop and refine target audiences; and gather social media insights
• Trendspotting: Stay up-to-date on prize/program-related news and industry trends, proactively identifying opportunities to incorporate trends into active and upcoming campaigns

Requirements:

• 5+ years of proven experience developing and executing comprehensive marketing strategies that unify messaging across a variety of channels
• 4-year college or university degree in a related field or equivalent experience
• Proficiency in digital marketing tools and platforms
• The ability to combine technical/scientific information with emotion to form a compelling message across multiple audiences
• Experience in developing cross-channel marketing campaigns consisting of clear, measurable objectives, well-defined target audience(s), and associated calls to action
• Experience monitoring campaign performance, gathering data insights, and preparing reports to evaluate campaign efficiency, proposing changes to optimize campaigns as needed
• Strong organizational and project management skills to handle multiple tasks, manage campaigns from development to launch, and ensure timely delivery of campaign deliverables
• Experience with creating and managing budgets, including budget tracking and reporting
• Ability to navigate ambiguity and drive collaboration across teams to maximize impact and drive business results
• Exceptional interpersonal skills, including the ability to influence without authority, manage competing priorities, address concerns, and work closely and collaboratively with colleagues and staff
• Passion for the mission of XPRIZE and the work we are doing to build a better future
• Having a growth mindset and a passion for continuous improvement is essential
• All employees must be authorized to work in the United States