Senior Field & Channel Marketing Manager (West)

Glow develops endpoint security technology for enterprises. The Senior Field Marketing Manager owns field and event strategy, execution, and scalable operating playbooks to support pipeline growth and customer relationships.

Responsibilities:

• Partner closely with Sales leadership to align event investments to territory and account priorities
• Develop scalable playbooks for event planning, activation, and follow-up
• Build and manage event budgets with strong ROI discipline
• Create standardized processes for planning, tracking, and post-event follow-up
• Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
• Drive pre-event enablement and post-event follow-up rigor across Sales teams
• Define and track KPIs including:
• Pipeline generated and influenced
• Revenue attribution
• Cost per opportunity
• Event ROI
• Meeting conversion rates
• Deliver executive-level reporting and insights
• Continuously optimize channel mix based on performance data
• Leverage marketing automation and CRM systems to measure impact

Requirements:

• 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
• Experience owning and executing large-scale tradeshows and high-volume field programs
• Demonstrated success driving pipeline and revenue through event programs
• Experience managing budgets and forecasting ROI
• Proven people manager with experience leading and developing direct reports
• Experience in high-growth B2B SaaS environments
• Familiarity with Salesforce and marketing automation platforms
• The Glow Mindset: You take ownership, act with accountability, collaborate openly, and focus on delivering meaningful impact. You thrive in fast-moving environments, embrace ambiguity, and enjoy solving hard problems together
• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams
• Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
• Ability to operate both strategically and tactically
• Exceptional cross-functional collaboration skills
• Highly organized with strong project management capabilities
• Strong executive presence and comfort presenting performance metrics to leadership
• Passion for process improvement and scalable systems
• Experience at a startup or hyper-growth company is preferred