Designs and owns the systems, standards, and workflows that enable portfolio and positioning to scale consistently across a large, matrixed marketing organization. Translates positioning strategy into durable, reusable, and AI-enabled messaging frameworks, enablement resources, and measurement systems — without owning the strategy or content itself.; Qualification: Strong systems thinking, framework design, and pattern-recognition skills Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations Ability to translate abstract strategy into practical, repeatable guidance Comfort influencing without direct authority across cross-functional teams Experience defining success metrics and using data to drive continuous improvement Fluency using AI as an accelerant for scale and consistency Compliance requirements: null Job description: Role Summary Designs and owns the systems, standards, and workflows that enable portfolio and positioning to scale consistently across a large, matrixed marketing organization. Translates positioning strategy into durable, reusable, and AI-enabled messaging frameworks, enablement resources, and measurement systems — without owning the strategy or content itself.
What This Role Is
The owner of messaging infrastructure — the systems, templates, and processes that help positioning decisions Req Intake Template reach teams at scale Responsible for how messaging is structured, packaged, measured, and optimized across the organization A partner to positioning strategy leads in turning high-level positioning into practical, repeatable frameworks any team can use An enabler of speed, consistency, and quality as messaging scales across teams, channels, and AI-powered tools
Responsibilities
Messaging Architecture & Documentation Systems Own the structure, templates, and lifecycle of the organization's core messaging documents — the single-source-of-truth references that teams use to build communications Define standard components, metadata, and tagging conventions that reflect strategic positioning decisions Ensure messaging documentation is modular, reusable, and structured for AI integration Partner with strategy leads to ensure documentation clearly reflects positioning intent Canonical vs. Adaptable Messaging Guidance Operationalize decisions about what messaging is fixed (must be used as-is) vs. flexible (can be adapted for audience or channel) Ensure teams understand how to tailor messaging for their context without diluting strategic intent Enablement Resource Design (System Ownership) Design and standardize go-to-market enablement packages for product portfolios, brand stories, and tentpole moments Define: Core components (e.g., pitch frameworks, proof points, usage guidance) When enablement packages are required vs. optional How packages should be adapted by downstream marketing and audience teams Ensure enablement resources are: Modular and composable Reusable across teams and markets Structured for AI-assisted workflows Partner with marketing and audience teams on adoption, not production Measurement & Optimization Define success metrics for positioning reach, adoption, and effectiveness Recommend: What to measure (e.g., adoption rates, reuse frequency, message clarity, consistency across touchpoints) How to measure (signals, proxies, qualitative + quantitative inputs) Benchmarks and baselines Establish lightweight tracking mechanisms in partnership with Analytics / Ops teams Use insights to: Identify gaps or overproduction in messaging resources Recommend optimizations to systems and enablement Inform future messaging and enablement design AI Enablement & Scale Design AI-ready workflows that reinforce messaging guardrails and brand standards Ensure AI tools accelerate synthesis, reuse, and consistency across the organization Monitor quality and risk in AI-assisted messaging outputs Governance & Quality at Scale Manage messaging document and enablement resource lifecycle, versioning, and updates Spot-check for drift or misuse and trigger exception reviews Partner with leadership and strategy leads on governance thresholds and escalation paths
What Success Looks Like
Positioning decisions scale cleanly through messaging documentation, enablement resources, and AI systems Teams reuse existing messaging and enablement instead of reinventing it Enablement volume decreases while usage and impact increase Fixed vs. flexible guidance is clear and consistently applied AI is used safely and effectively to accelerate messaging work The team has clear insight into what's working and what's not — and adjusts accordingly Skills & Experience Strong systems thinking, framework design, and pattern-recognition skills Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations Ability to translate abstract strategy into practical, repeatable guidance Comfort influencing without direct authority across cross-functional teams Experience defining success metrics and using data to drive continuous improvement Fluency using AI Req Intake Template as an accelerant for scale and consistency
What Makes This Role Interesting
This role is interesting because it sits at the intersection of strategy, systems design, AI innovation, and cross-functional leadership. You enable speed, consistency, and quality in messaging at scale, drive continuous improvement, and influence how positioning decisions are operationalized across the organization—all without being tied to content production or campaign ownership.
