Principal Product Manager, Growth and Experience

Change.org is hiring a Principal Product Manager to shape how participants discover, engage with, and return to Ideas for Change. The role owns the participant journey, improving conversion and retention through funnel analysis, product experimentation, and growth initiatives.

Responsibilities:

• Diagnose the funnel. Set a shared baseline for conversion, CAC, and return rates across Ideas for Change, pinpoint the biggest drop-off points, and build the growth plan the team executes against
• Improve the end-to-end voting journey. Ship improvements across activation, idea, goal, and policy voting that measurably lift conversion from one stage to the next
• Build engagement that lasts. Create the touchpoints and habits that bring participants back through each round of voting, from ideas to goals to policies
• Drive growth for Ideas for Change. Optimize the ad-to-landing-page funnel, and grow earned reach by amplifying social sharing and viral loops

Requirements:

• The ideal candidate is a growth-minded product builder who knows what moves a funnel and can prove it
• They are comfortable moving from data to decision: finding the drop-off between idea and goal voting, designing the test that fixes it, then building the habit loop that brings participants back for the next round
• They use AI on real work and are building toward making it a consistent part of how they operate
• Growth Strategy & Funnel Judgment: You understand what drives acquisition, conversion, and CAC across a funnel, from ad to landing page to first vote, and you build strategic plans to grow it
• Experimentation & Data Fluency: You use data to find where participants drop off between idea, goal, and policy voting, and you design tests that tell you why
• Participant Journey Ownership: You own the experience from activation through idea, goal, and policy voting, making sure every session ends in meaningful engagement
• Engagement & Retention Design: You design the moments and habits that bring participants back through each round of voting
• Cross-Functional Collaboration: You bring design, engineering, data, and other teams along on growth bets and align them on what to test and why
• AI Practice: You use AI tools on real work today and are actively building the habits that make your results consistent
• 8+ years of product management experience, including significant experience owning growth, engagement, or conversion outcomes for a consumer-facing product
• Experience owning a multi-step user funnel end to end, from acquisition to repeated use, with a clear story of what moved the numbers
• Experimentation experience from hypothesis to decision in a high-traffic consumer product
• Proficiency designing retention and re-engagement through habits, triggers, and return loops that bring users back over time, not just within a single session
• Background driving earned or organic growth through sharing, referral, or viral loops