Confluent - Product Manager, Growth Marketer

Confluent, an IBM company, is hiring a Growth Marketing Manager to lead growth and expansion across the customer journey. The role develops lifecycle and multi-product adoption programs, builds segmentation and personalization, and runs experiments in partnership with Product, Marketing, and Data Science.

Responsibilities:

• Own growth & expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation
• Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint
• Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science
• Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change
• Work with Product so lifecycle communications and in-product experiences feel like one customer journey
• Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing
• Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption

Requirements:

• Bachelor's Degree
• Strong written communication: you can translate technical product value into a clear, credible message for a technical user
• Demonstrated growth marketing craft: you've found a growth opportunity, formed a hypothesis, shipped an experiment, measured the result, and scaled or stopped the program based on evidence. You move from ambiguity to a clear hypothesis, a shipped test, and a decision
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation, with segmentation, behavioral triggers, customer journeys, and a lifecycle or marketing-automation platform
• Understanding of usage-based growth, multi-product adoption, expansion, cross-sell, attach, or other ways customers grow after initial conversion
• Comfortable defining strategy and partnering with Marketing Operations to build and ship programs; you stay close enough to execution to write strong briefs, QA the experience, and decide from the results
• Track record working across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations where ownership is distributed
• Hands-on with AI in your own work, and curious about how it can create value for customers and for the team
• IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship
• Master's Degree
• 4+ years of experience marketing to a technical or developer audience is strongly preferred; especially in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing
• Experience in developer tools, cloud infrastructure, data platforms, databases, open source, or technical SaaS
• Experience with product-qualified leads or accounts, product-qualified expansion, or usage-based sales motions
• Experience with content marketing, or working with a content team
• Familiarity with Marketo or an equivalent lifecycle platform, and with Amplitude or equivalent product analytics tools