Marketing Communications and Automation Manager

Prison Fellowship is seeking a Marketing Communications and Automation Manager to deliver impactful digital communications to supporters, volunteers, and constituents. The role manages email and SMS deployment, marketing automation, CRM-based audience segmentation, team development, and performance analysis to strengthen engagement and advance the organization’s mission.

Responsibilities:

• Oversee development and delivery of timely, high‑quality email and text communications
• Collaborate with marketing and ministry teams to craft compelling messages
• Conduct ongoing optimization testing to improve KPIs such as conversions and click‑through rates
• Recommend design and content improvements based on audience insights
• Build personalized user journeys using Marketing Cloud
• Develop drip campaigns, welcome series, cross‑promotions, and automated communication streams
• Support integration of marketing platforms, digital advertising channels, and web properties
• Report regularly on communication performance and deliverability
• Provide strategic direction, coaching, and skill development for a direct report
• Conduct weekly check‑ins, annual reviews, and goal setting
• Manage segmentation, list creation, and personalization across CRM and marketing platforms
• Translate customer data and engagement signals into actionable audience strategies
• Maintain frameworks for lifecycle marketing and cross‑channel campaigns
• Partner with IT and analytics teams to ensure data accessibility and quality
• Monitor list health, deliverability, and sender reputation

Requirements:

• A skilled marketing and communications professional
• detail‑oriented, creative, analytical, and comfortable managing multiple projects in a fast‑paced environment
• 5–7 years of experience in email automation, platform support, IT support, marketing, or email optimization
• Bachelor's degree in marketing, communications, or a digital‑related field
• Experience with Marketing Cloud and Salesforce CRM required
• Proficiency in SQL, HTML, Microsoft 365, and dashboard creation tools (PowerBI or equivalent)
• Strong writing, editing, and communication skills
• Ability to analyze testing results, interpret needs, and develop creative solutions
• Demonstrated ability to manage multiple projects and collaborate across teams
• 1–2 years of experience managing or coaching team members or volunteers
• Attention to detail and strong analytical mindset
• Master's preferred
• Ampscript experience preferred