Market Development Manager - Remote

Rohrer Corporation is hiring a Market Development Manager to lead business development across priority markets. The role combines designing and improving prospecting programs, coaching sales professionals, personally developing accounts, and owning the annual new business goal.

Responsibilities:

• Design segment-based prospecting programs, complete with target lists, playbooks, and multi-touch outreach cadences across phone, email, LinkedIn, and in-person channels
• Coach and lead a prospecting group of about seven sales team members by setting activity and pipeline expectations, running pipeline reviews, and holding the group accountable to results. (This is a leadership role without direct reports.)
• Set and report on prospecting KPIs, including activity, meetings set, opportunities created, conversion rates, and new business won, and use the data to sharpen cadences and coaching
• Research and qualify new customers, markets, and opportunities aligned with Rohrer’s growth strategy
• Model field prospecting through store checks, networking, trade shows, and industry events, and teach these methods to the team
• Manage and grow a portfolio of approximately 40 smaller accounts, finding expansion and cross-selling opportunities
• Prepare presentations, proposals, and business reviews, and help transition new accounts smoothly to commercial and operations teams
• Keep prospect, customer, and pipeline information accurate and current in our CRM

Requirements:

• 5+ years of B2B sales or business development experience, including at least 2 years building prospecting programs or coaching a sales or BD team
• A proven track record of creating prospecting cadences that generated measurable pipeline and revenue
• Hands-on experience with sales engagement tools such as CRM sequences and LinkedIn Sales Navigator
• Strong communication and relationship-building skills, plus the ability to turn data into action
• Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams)
• Bachelor's degree in business, marketing, or a related field preferred
• equivalent experience considered
• Experience in packaging, manufacturing, or consumer products preferred