Customer Advocacy Manager

Ministry Brands is hiring a Customer Advocacy Manager to build and scale programs that turn customers into advocates. The role leads customer references, reviews, referrals, customer stories, and peer engagement, while measuring their impact and partnering across marketing, success, sales, product, and events.

Responsibilities:

• Build and manage the overall customer advocacy strategy, including customer references, reviews, referrals, customer stories, speaking opportunities, advisory programs, and peer engagement
• Develop scalable advocate journeys and participation pathways based on customer interest, relationship strength, product usage, segment, and lifecycle stage
• Own the end-to-end customer reference program — advocate recruitment, qualification, matching, fulfillment, tracking, and recognition — while protecting advocates from overuse
• Own customer review programs across relevant third-party review platforms, driving both volume and quality of reviews at key moments in the customer journey
• Build and optimize customer referral programs designed to generate qualified new-customer pipeline, tracking advocacy-sourced leads, pipeline, and revenue
• Identify customers with compelling outcomes and stories, and partner with Product Marketing and Communications to produce case studies, testimonials, videos, and other customer-led content
• Maintain a centralized, searchable library of customer advocates, stories, proof points, and approved assets that Sales and Marketing can access on demand
• Own the customer advocacy technology stack, serving as the internal subject matter expert and maintaining accurate advocate profiles, permissions, and engagement data
• Build workflows and integrations that connect advocacy data with CRM and marketing automation systems
• Support the development of customer peer groups, advisory councils, and executive engagement programs, recruiting and managing customers for Customer Advisory Boards and speaking opportunities
• Establish KPIs for customer advocacy and report on program performance, including advocate growth, reference fulfillment, review volume, referrals, and advocacy-sourced pipeline
• Measure the influence of advocacy programs on acquisition, retention, expansion, and sales velocity, and use the data to prioritize where to invest next

Requirements:

• 4-6 years of experience in customer marketing, customer advocacy, lifecycle marketing, community, or customer success marketing, ideally within B2B SaaS
• Demonstrated experience building or managing customer advocacy programs including references, reviews, referrals, customer stories, or advocate communities
• Experience managing a customer reference program at scale
• Strong understanding of CRM and marketing automation systems
• Experience building repeatable processes and operational infrastructure, not simply executing individual campaigns
• Strong analytical skills and comfort establishing KPIs, building reporting, and demonstrating program ROI
• Excellent written and verbal communication skills, with the ability to engage credibly with customers ranging from day-to-day users to senior executives
• Strong project management skills and exceptional attention to detail, with the ability to manage multiple programs and stakeholders simultaneously
• Proven ability to work cross-functionally with Sales, Customer Success, Product Marketing, Product, Events, and Communications
• Strong judgment and customer empathy, particularly when determining when and how customers should be asked to participate
• Hands-on experience administering customer advocacy, community, gifting, referral, or review marketing technology
• Salesforce experience
• Experience running Customer Advisory Boards or executive customer engagement programs
• Experience in faith-based, non-profit, or association markets