Adoption Marketing Manager | PE-Backed SaaS

One Eighty Collective is recruiting for an unnamed high-growth GovTech SaaS company. The role will build and lead adoption marketing for the company’s digital payments platform, embedding with clients to run campaigns, define adoption metrics, and develop scalable resources and tools.

Responsibilities:

• Run dedicated adoption campaigns embedded inside the largest client accounts
• Travel to clients (50% of time onsite, key clients in Michigan + Illinois)
• Build and scale a self-serve adoption motion (webinars, training, campaign templates) for the broader customer base
• Partner with Product to turn effective campaigns into reusable in-product tools
• Define and own adoption metrics across engagement, enrollment, and volume growth
• Build a playbook that improves adoption for every new account from day one

Requirements:

• Driven product adoption through marketing campaigns and strategies
• Has had client-embedded or agency-style marketing roles
• Marketed to an unsophisticated or SMB end-consumer audience
• Defined and tracked adoption or engagement KPIs
• Comfortable working inside a dynamic, cross-functional team without rigid process
• High EQ, able to influence and coach a client team toward adoption, not just present a plan
• GovTech or Local Government experience
• Have marketed digital payments products/features
• Located in the Chicagoland or Detroit metro area