Lifecyle Marketing Manager

Zarminali Pediatrics is seeking a Lifecycle Marketing Manager to own the strategy, execution, and performance of patient and customer lifecycle communications. The role manages the communications calendar, builds and optimizes CRM campaigns, analyzes performance, and partners across teams to deliver compliant, on-brand communications.

Responsibilities:

• Own and manage the master communications calendar across email, SMS, push, and in-app channels (push and in-app coming Q1 2027), balancing competing campaign requests and stakeholder priorities
• Build, test, segment, QA, and deploy lifecycle and triggered campaigns directly within Braze, including journeys, canvases, and multivariate tests
• Develop and continuously optimize core lifecycle programs, including onboarding, retention, reactivation, and appointment/visit reminders
• Define and manage audience segmentation and suppression strategies to prevent over-messaging and conflicting communications
• Partner cross-functionally with Marketing, Operations, Clinical, and Technology teams to translate campaign strategies and briefs into fully built, on-brand communications
• Monitor campaign performance against defined KPIs and translate results into clear, actionable recommendations and optimization opportunities
• Maintain CRM data hygiene and monitor integration health between the CRM platform and upstream data sources, proactively identifying issues that could impact campaign accuracy
• Ensure patient-facing communications meet applicable privacy and compliance requirements in partnership with Legal and Compliance
• Manage CRM platform administration, including user permissions, template governance, and documentation of campaign build standards
• Develop and execute A/B and multivariate testing strategies to continuously improve engagement and campaign performance

Requirements:

• 6+ years of experience in CRM, lifecycle, or retention marketing, including direct hands-on campaign-building experience
• Experience working within Braze, Iterable, or a similar lifecycle marketing platform
• Demonstrated experience managing a communications calendar across multiple concurrent campaigns, channels, and stakeholders
• Strong knowledge of audience segmentation, targeting, suppression logic, and customer journey/canvas development
• Experience with Liquid personalization, dynamic content, and basic HTML for email campaigns
• Strong analytical skills with the ability to define KPIs, interpret campaign performance, identify trends, and translate findings into action
• Experience with A/B and multivariate testing, including an understanding of testing frameworks and statistical significance
• Excellent organizational and project management skills with the ability to prioritize competing deadlines and work independently
• Strong cross-functional collaboration skills and the ability to effectively partner with Technology, Marketing, Operations, Clinical, Legal, and Compliance teams
• Experience within healthcare, healthcare-adjacent, or another regulated industry
• Working knowledge of SQL for audience querying and campaign troubleshooting
• Familiarity with CDPs, data warehouses, and CRM data integrations