Product Marketing Manager

Bright Horizons seeks a Product Marketing Manager to communicate the value of its early education and care programs and develop strategic marketing initiatives that grow benefit utilization and the family solutions portfolio. The role develops marketing strategies, positioning, go-to-market plans, and performance analysis for childcare and preschool programs.

Responsibilities:

• Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business
• Conduct market research and competitive analysis to inform product positioning and differentiation
• Develop compelling messaging and positioning for our childcare and preschool programs across channels, assets, and campaigns
• Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth
• Track and analyze key metrics to measure the impact and success of marketing campaigns
• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy

Requirements:

• Bachelor's degree in Marketing
• In lieu of a degree an additional 5 years of experience may be considered
• 5 years in Marketing (preferably in the early education/childcare/preschool industry)
• Proven experience in marketing, preferably in the childcare or education industry
• Work autonomously and consult with necessary parties on key decisions
• Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
• Adept at managing tight timelines, competing priorities, and projects that span multiple departments
• Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
• Demonstrated success in developing campaigns that measurably generate interest in a product or service
• Strong verbal and written communication skills
• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
• At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position