Senior Manager, Experiential Marketing & Events

GumGum is hiring a Senior Manager, Experiential Marketing & Events to lead its global experiential marketing strategy and event execution. The role oversees flagship and regional events, manages budgets and partners, develops experience KPIs, and reports on event performance and ROI.

Responsibilities:

• Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management
• Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA
• Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts
• Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors
• Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue
• Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates
• Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals

Requirements:

• 8–10 years of event and experiential marketing experience
• Bachelor's degree in marketing, communications, business, or a related field
• Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability
• Technical proficiency with marketing and management tools such as Salesforce, Splash, Monday.com, and content capture platforms
• Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting
• Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset
• preferably in adtech or media environments