Director, Product Management and Downstream Marketing

Meridian Life Science, Inc. is hiring a Director to lead its Product Management and Downstream Marketing organization across the Life Science portfolio. The role drives portfolio strategy, product lifecycle management, commercialization, go-to-market execution, digital demand generation, and business growth in partnership with cross-functional teams.

Responsibilities:

• Lead, develop, and mentor Product Management and Downstream Marketing professionals, building a high-performing, customer-focused, and accountable organization
• Foster a culture of innovation, accountability, collaboration, and customer focus
• Establish strong cross-functional partnerships to align priorities, improve execution, and achieve business objectives
• Champion continuous improvement, talent development, succession planning, and organizational effectiveness
• Lead portfolio financial performance, including revenue growth, pricing strategy, forecasting, profitability, and investment prioritization to achieve annual operating plan objectives
• Define and execute portfolio and commercialization strategies that drive revenue growth, profitability, and market leadership
• Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions
• Lead Voice of Customer initiatives to identify unmet customer needs, emerging market opportunities, and evolving industry requirements
• Translate customer, market, and competitive insights into product investments and strategic growth opportunities
• Monitor portfolio performance and implement actions to achieve business objectives
• Lead product positioning, value proposition development, market segmentation, and go-to-market strategies
• Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to ensure successful product launches and market adoption
• Develop pricing strategies and commercial programs that maximize customer value and business performance
• Develop and execute annual operating plans, strategic initiatives, and long-term growth objective
• Drive digital marketing, lead generation, and demand creation initiatives that increase awareness, engagement, and pipeline growth
• Leverage data, analytics, and customer insights to optimize campaign effectiveness and return on investment
• Partner with Commercial teams to accelerate customer acquisition and market penetration
• Evaluate and implement emerging digital marketing tools and capabilities to enhance commercial performance

Requirements:

• Bachelor's degree required
• 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets
• Proven people leader with experience managing teams in product management and/or downstream marketing
• Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance
• Strong experience using digital marketing and demand generation to drive measurable commercial outcomes
• Ability to simplify complex technical offerings into compelling, differentiated customer value
• Data-driven mindset with a bias for action and accountability
• MBA or advanced degree strongly preferred
• Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets
• Experience leading global or multi-region portfolios
• Familiarity with CRM, marketing automation, and performance analytics platforms
• Track record of launching new products that materially impacted growth
• Strong financial and business acumen, including pricing, forecasting, profitability analysis, and portfolio management