Influencer Marketing Manager

Blackshore is seeking an Influencer Marketing Manager to grow its influencer marketing and creator services divisions. The role manages paid influencer campaigns for clients and recruits and retains creators for brand partnership opportunities, primarily across YouTube and gaming-focused platforms.

Responsibilities:

• Manage paid influencer marketing campaigns across assigned client accounts
• Run creator campaigns primarily on YouTube and Twitch, and on other platforms such as Kick, TikTok, Instagram and X where required
• Work directly with influencers to manage fulfilment of paid influencer marketing activations, ensuring that all deliverables, agreed terms and deadlines are met
• Brief influencers on campaign requirements and follow up on content and deadlines
• Act as the day-to-day contact for assigned clients, keeping them updated on creator confirmations, content status and any changes to timing
• Prepare post-campaign reports covering views, engagement and results against the client's goals
• Vet influencers before signing for audience quality (for example, signs of inflated or fake views) and brand safety, including past content that could put the client at risk
• Review influencer content before it goes live against the brief, the client's brand guidelines and approval requirements, ensuring influencers disclose paid partnerships as required by applicable advertising rules and platform policies
• Create influencer lists for client campaigns and proposals, using Blackshore's roster and sourcing additional influencer leads as needed
• Reach out to influencers with paid offers, request and organise audience analytics, and negotiate rates, availability and timing. Help turn new client briefs into campaign plans

Requirements:

• College degree (or equivalent), emphasis in media and marketing
• Prior experience in a sales or business development with a proven track record of meeting/exceeding targets
• Strong understanding of social media, YouTube Influencer culture and gaming culture
• Self-motivated and results-driven attitude
• Basic proficiency with Excel, Google Slides and Hubspot (or an equivalent CRM)
• Ability to work with clients and build lasting relationships
• Capability to think critically and create proposals catered to a variety of clients
• Existing connections to brands or agencies that participate in paid marketing campaigns