Product Manager, Marketing Technology

e.l.f. Beauty is seeking a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of its marketing technology ecosystem. The role leads customer data, engagement, and AI-driven personalization platforms, translating business and marketing needs into scalable capabilities in partnership with Product, Commerce, Data, Integrated Marketing, and Engineering.

Responsibilities:

• Define and execute a multi-quarter product roadmap across the MarTech stack
• Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
• Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
• Serve as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystem
• Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
• Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
• Partner with Data team to define event streaming standards, schema governance, and data quality
• Ensure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policies
• Translate marketing and business strategy into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targeting
• Define audience segmentation models and work with data and engineering teams to operationalize them within the CDP
• Enable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalization
• Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels
• Act as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholders
• Translate complex technical concepts clearly for non-technical marketing and business audiences — and vice versa
• Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
• Align platform priorities with the broader digital product strategy and commerce roadmap

Requirements:

• 3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
• Hands-on, working knowledge of CDP platforms
• Demonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)
• Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unification
• Strong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical design
• Experience defining and managing data schemas, event taxonomies, and data mapping documentation
• Proven track record of shipping complex, cross-functional platform products in an agile environment