Lifecycle Marketing Manager

Itzy Ritzy is hiring a Lifecycle Marketing Manager to own customer engagement and retention from onboarding through repeat purchase and loyalty. The role leads CRM strategy and owned-channel revenue across email, SMS, push notifications, mobile app, and loyalty programs, while applying AI to campaign production, segmentation, personalization, and performance reporting.

Responsibilities:

• Own the strategy and execution of email, SMS, and push notification marketing
• Build and manage automated lifecycle flows (welcome, abandon cart, post-purchase, winback, etc.); use Klaviyo’s AI and predictive features (e.g., predicted next order date, churn risk, Smart Send Time) to personalize timing and content
• Own revenue growth from owned marketing channels including email, SMS, and lifecycle automations
• Create and deploy campaign calendars for promotional and brand messaging
• Segment audiences to deliver personalized and high-performing messaging, including predictive and AI-assisted segments built in Klaviyo
• Continuously test and optimize flows, subject lines, creative, and offers, using Claude to generate and pressure-test variants so we can run more tests, faster
• Use Claude connected to Klaviyo (e.g., via Klaviyo’s MCP connector or API) to draft campaign and flow copy, build and audit segments, and analyze performance, with human review and approval before anything is sent
• Build and maintain a shared library of Claude prompts, Projects, and brand-voice guidelines so AI-assisted email, SMS, and push content stays on-brand, accurate, and parent-appropriate
• Evaluate Klaviyo’s native AI tools (predictive analytics, AI subject lines and segment builder, send-time optimization) and decide where Claude adds value beyond them
• Use Claude to combine Klaviyo and Shopify data into weekly lifecycle performance summaries, insights, and recommended next tests
• Set and enforce guardrails for AI use: quality control, data privacy (minimize customer personal data shared with AI tools), and email/SMS consent and compliance (CAN-SPAM, TCPA)
• Measure and report AI’s impact on productivity and results (e.g., campaign production time, test velocity, owned-channel revenue)
• Partner closely with internal marketing peers and external agencies supporting customer acquisition to ensure consistent messaging and a seamless customer experience across the lifecycle
• Manage and optimize the loyalty & rewards program and the fuego app
• Launch campaigns designed to reactivate lapsed customers
• Build strategies to grow email and SMS subscriber lists
• Optimize on-site pop-ups, forms, and lead capture experiences
• Maintain database health and list hygiene
• Track, analyze, and report on key lifecycle marketing metrics including: Repeat purchase rate; Customer engagement; Email/SMS revenue; Retention rate; Customer lifetime value (LTV)
• Use insights to continuously improve campaign performance
• Partner with internal marketing peers and external agencies to understand broader business performance and ensure lifecycle strategies complement customer acquisition efforts
• Build AI-assisted reporting (e.g., Claude-generated performance summaries from Klaviyo and Shopify data) to shorten the time from insight to action

Requirements:

• 3–6+ years in lifecycle marketing, CRM marketing, or retention marketing
• Hands-on experience managing email and SMS platforms; Klaviyo required
• Demonstrated, hands-on use of generative AI tools in marketing workflows (Claude strongly preferred), with examples of measurable impact
• Experience or strong interest in connecting AI assistants to marketing systems (e.g., Claude with Klaviyo and Shopify via MCP connectors, APIs, or automation tools such as Zapier)
• Sound judgment on AI output quality, brand voice, and customer data privacy
• Comfort with data tools (Excel/Google Sheets; SQL or BI tools a plus)
• Strong understanding of customer lifecycle marketing
• Strong cross-functional collaboration skills, including partnering with internal marketing peers and external agencies supporting acquisition
• Analytical mindset with experience using marketing data to drive decisions
• Experience working in ecommerce or DTC brands
• Klaviyo certification a plus
• Claude strongly preferred
• Chicago-area candidates preferred