Senior Manager, Marketing Automations & Digital Experience Lead

Helix is bringing genomics into routine care through partnerships with health systems and life science companies. The Senior Manager, Marketing Automations & Digital Experience Lead sets the roadmap for marketing technology and digital experience, and improves the systems, website, workflows, and measurement supporting its audiences.

Responsibilities:

• Set the roadmap for marketing technology and digital experience, prioritizing work across the CRM, website, marketing automations, and analytics
• Translate marketing needs into clear technical requirements and delivery plans for CMS, CRM, integrations, and tracking, working with IT, data teams, and vendors
• Build and maintain campaign workflows in CRM and marketing automation, including audience segmentation, forms, nurture, routing, and data quality
• Own the website as a marketing product, improving its information architecture, content paths, conversion points, SEO, accessibility, and measurement
• Establish shared campaign taxonomy, intake, quality checks, and reporting practices across clinical, research, and corporate communications
• Create dashboards that connect campaign and channel performance to business, audience, and engagement goals
• Use testing and feedback to improve digital journeys, campaign performance, and marketing technology investment decisions
• Redesign repeatable marketing workflows around reusable AI tools grounded in Helix’s brand and market context

Requirements:

• Bring deep, hands-on, subject-matter expertise in at least one major marketing platform: CRM (Hubspot), CMS (Sanity), marketing automation (Hubspot + third-party connectors like AI MCPs, Zapier, etc.), and the technical curiosity to grow that expertise across the broader technology stack, helping Marketing and Sales use these tools effectively
• You have built or improved marketing operations that connect CRM, marketing automation, a CMS, and analytics
• you have owned website or digital experience improvements, with working knowledge of information architecture, SEO, accessibility, and measurement
• You can translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors
• You can configure marketing systems and troubleshoot campaign workflows while keeping the audience experience in view
• You use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners
• You communicate clearly, manage competing priorities, and influence partners without relying on reporting lines
• You evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data
• Experience with HubSpot and Sanity, or comparable CRM and CMS platforms
• Experience marketing healthcare, diagnostics, genomics, life science, or research services
• Experience with CRM integrations, SEO tools, or conversion optimization