Marketing Analytics Manager (Remote)

Purple Innovation LLC is hiring a Marketing Analytics Manager to shape how the company measures marketing performance and uses insights to guide investment and growth. The role owns marketing measurement, evaluates campaign performance, oversees reporting, leads analytics for content personalization, and turns analysis into recommendations for marketing and senior leadership.

Responsibilities:

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards
• Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI
• Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business
• Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts
• Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking
• Turn complex analysis into clear recommendations and present findings to marketing and senior leadership
• Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities

Requirements:

• Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or a related field
• 5+ years of experience in marketing or digital analytics
• 2+ years of experience managing or mentoring analysts
• Advanced proficiency in SQL and Microsoft Excel
• Strong experience with data visualization and reporting tools
• Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution
• Experience designing and analyzing A/B and multivariate tests
• Excellent communication skills, with the ability to present clear recommendations to senior leadership
• Master's degree in a business or quantitative field
• Experience with Snowflake
• Experience with Looker
• Experience in ecommerce, direct-to-consumer, or retail marketing
• Experience building or scaling a content personalization program