Marketing Manager

Telgorithm is a communications platform as a service provider. The Marketing Manager leads day-to-day communications and digital marketing, developing integrated campaigns to generate leads, build demand, and support sales in collaboration with cross-functional teams and external partners.

Responsibilities:

• Plan, launch and manage integrated B2B lead generation campaigns across multi-channels like social, web, email etc and support paid marketing initiatives when appropriate
• Collaborate in shaping messaging and go-to-market strategies using buyer personas and the buyer’s journey to guide messaging, positioning and content strategy. Help plan and support new product launches
• Research industry trends, competitors and customer and prospect needs. Use that research to write blog posts, web content, newsletters, whitepapers and thought leadership with a clear point of view
• Develop case studies, customer reviews, testimonials and other social proof, from customer interview to final asset
• Build email campaigns, customer newsletters and nurture programs
• Run execution of organic social channels day to day: keep the content calendar full, schedule posts, engage the community, track what resonates and grow awareness
• Turn customer, product and market insight into sales enablement tools. Build and maintain landing pages, one-pagers, gated content, pitch decks, product 1-sheets and email templates
• Plan and execute lead generation campaigns including webinars, Q&As, field events etc
• Support with brand campaigns and execution of industry event attendance, award submissions etc
• Script, schedule and facilitate video and audio content such as tutorials, demos and testimonials
• Lead projects from concept through launch and measurement. Manage timelines, priorities and follow-through, and keep the team clear on what’s due
• Track performance in Google Analytics and HubSpot, report regularly on progress and metrics, and use the data to improve results
• Partner with sales, product, customer success and leadership. Coordinate with agencies, SEO partners, freelancers and other external partners
• Use AI to work smarter. Use tools like Claude for research, drafting and workflow automation to move faster as a lean team

Requirements:

• You have outstanding writing, storytelling and presentation skills
• You've created email campaigns, newsletters, website content and sales enablement materials
• You have strong project management skills and juggle multiple priorities well
• You're an excellent communicator who works well across teams, both inside and outside the company
• 4-6 years of B2B marketing experience, ideally in telecommunications, SaaS, startup or agency
• Proven track record planning, launching and managing organic and paid lead generation campaigns
• Proven ability to lead marketing projects and campaigns from concept through launch and measurement
• Success developing marketing strategies that drive growth and adoption of products or features
• Experience with sales enablement, sales literature, content strategy, websites, digital marketing and marketing analytics
• A strong writer with range. You can shift your voice for a LinkedIn post, a one-pager, an email or long-form content
• Comfortable working in HubSpot or a similar CRM and marketing automation platform, Google Analytics, Canva and social scheduling tools
• Strong project management, prioritization and decision-making skills. You keep multiple projects moving and choose between competing priorities based on key metrics
• Self-directed and collaborative. You work well on your own and remotely. You ask good questions early and keep Sales and Product in the loop
• Bachelor's degree in marketing, business, communications or a related field, or equivalent relevant experience
• Based in the U.S
• Telecom and/or messaging, enterprise technology, or technical-product industry experience
• LinkedIn Ads experience
• Webflow CMS experience
• Figma and Canva experience designing assets and graphics
• Experience with Factors or similar account intelligence and martech tools
• Video creation and editing experience