Product Marketing Manager

Collinwood Technology Partners is assisting an unnamed client, a leading manufacturer of sensors and components, with hiring a Product Marketing Manager. The role leads global product marketing strategies, go-to-market plans, product positioning, campaigns, market intelligence, and sales enablement in collaboration with cross-functional and regional teams.

Responsibilities:

• Develop and execute global product marketing strategies tailored to support sales and growth objectives
• Conduct market assessments, competitor analysis, and customer segmentation to inform global and regional strategies
• Identify growth opportunities and translate customer and market insights into recommendations that help influence product strategy and roadmap priorities
• Partner with regional commercial teams to ensure global product marketing strategies reflect regional customer needs and market dynamics
• Partner closely with Product Management, Sales, Marketing, and regional commercial teams to align global product marketing priorities, messaging, and go-to-market strategies
• Collaborate with Product Management to develop product positioning, value propositions, launch strategies, and messaging based on market and customer insights
• Drive alignment across regions to ensure consistent global priorities and messaging while supporting appropriate regional adaptation
• Serve as a key connection between global product strategy and regional commercial execution, bringing market and customer insights back into product and marketing discussions
• Develop and execute global product marketing campaigns and demand-generation initiatives that support growth priorities, target markets, and product launches
• Partner with regional commercial teams to establish priorities and adapt global campaigns to meet regional market and customer needs
• Support digital marketing initiatives, including email, social media, website content, and marketing automation, to drive awareness, engagement, and lead generation
• Develop global content and collateral that delivers consistent positioning and messaging while enabling appropriate regional customization
• Monitor competitive activity, customer needs, and market trends globally and across key regions to anticipate shifts and inform strategic decisions
• Gather and analyze customer, channel, and regional commercial feedback to inform product positioning, messaging, go-to-market strategy, and marketing priorities
• Develop tools, presentations, training, and customer-facing materials that enable global and regional sales teams to effectively communicate product value and differentiation
• Lead the global planning, prioritization, and coordination of trade shows, customer events, and other strategic marketing initiatives across all regions
• Partner with regional commercial teams to identify event priorities, coordinate execution, and ensure appropriate messaging, product focus, lead generation, and follow-up
• Support product launches through coordinated sales enablement, training, messaging, collateral, and demand-generation activities

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in B2B marketing, market management, or product marketing
• Experience working in or supporting industrial sectors such as HVAC, Appliances, Transportation, or Manufacturing
• Strong collaboration and communication skills, with proven ability to influence cross-functional teams
• Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo, Creatio, or similar)
• Analytical mindset with the ability to translate data into actionable insights
• Fluent in English
• MBA
• additional language skills (Spanish, Mandarin)