Brand Marketing Manager

FUNDAY is seeking a Brand Marketing Manager to build and lead its marketing in the US. The role adapts global strategy for US consumers, leads partnerships and campaigns, supports retail marketing and launches, and manages the US marketing calendar, budget, agencies, and performance measurement.

Responsibilities:

• Own the US marketing plan and calendar, adapting FUNDAY’s global marketing strategy for the US and bringing it to life through campaigns, product launches and seasonal moments
• Make smart calls on where we invest, which consumer segments we focus on and which US agency partners we work with
• Lead US brand partnerships, reaching out to brands we’d love to work with, managing those conversations and bringing collaborations to life, from giveaways to long-term product collabs, partnering with our global team on larger collaborations and co-branded products
• Support retail marketing with our retail partners, helping plan and execute retail media, in-store programs and digital offers, and creating the content that helps shoppers find and choose FUNDAY candy
• Drive launch readiness for every new item and new distribution, making sure product pages, content, ratings and reviews, and marketing assets are ready on time
• Manage FUNDAY’s US creator program, likely alongside an agency partner, while working directly with brands, agencies and creators, from product seeding and partnerships to paid amplification
• Bring FUNDAY to life in person through sampling, events and brand partnerships that get candy into hands and build buzz
• Partner with our Melbourne-based brand, creative, social and PR teams on campaigns, PR kits and launch storytelling, bringing local insight and creator connections so they land with US consumers while staying true to the brand
• Manage US agencies, freelancers and vendors across creators, sampling, events and promotions, and partner with our global team on PR and paid media agencies, holding everyone to clear goals, timelines and budgets
• Own the US marketing budget, tracking spend, raising purchase orders and making sure every investment earns its place
• Measure what works, reporting on campaign performance, retail media return, sales impact and consumer feedback, and using what you learn to sharpen the next plan
• Manage the logistics of marketing materials, samples and influencer kits, so sampling and event kits are always ready to go
• Stay up-to-date with the latest US candy, snacking and culture trends, bringing fresh ideas to the table and spotting opportunities early

Requirements:

• You'll ideally have 4-7 years of brand marketing experience , with time in CPG food, beverage or snacking
• Experience at a fast-growing or emerging brand is a big plus
• hands-on experience marketing with major US retailers
• A builder and generalist who takes ownership, comfortable starting from a blank page, wearing many hats and moving fast without waiting to be asked
• A natural relationship builder, happy to reach out to brands and partners and turn a first conversation into a collaboration
• Commercially minded, with a clear understanding of how marketing drives sales at retail and confidence working with scan data, syndicated data, media dashboards and budgets
• Retail savvy, with experience in retail media (such as Roundel, Walmart Connect, Amazon Ads, or TikTok Spark Ads), digital offers and launch execution at national retailers
• Creatively sharp, with a great eye for content and copy and a point of view on what resonates with US consumers on social and in creator content
• Exceptionally organized, able to run multiple projects, vendors and deadlines at once without anything slipping
• A clear communicator and great partner, who writes well, presents with confidence and enjoys working with a team in Australia
• a bachelor's degree or equivalent experience
• authorization to work in the US
• Candidates must be authorized to work in the United States. We are not able to sponsor visas for this role at this time
• Licensing experience is a plus
• a love of brands, candy and pop culture and positive energy that lifts the people around you