Field Marketing Manager - West

Tines is seeking a Field Marketing Manager to lead regional event marketing and account-based marketing across the West. The role manages event planning and execution, partner and vendor relationships, budgets, and performance reporting.

Responsibilities:

• Event Program Management: Plan, execute, and manage a portfolio of regional events, including hospitality experiences, partner events, and industry-specific gatherings. Ensure each event aligns with Tines' brand values and marketing objectives
• Event Coordination and Execution: Oversee all aspects of event planning and execution, including registration, shipping, setup, day-of event support and post-event wrap-up
• Tradeshow and Tentpole Support: Provide support for larger-scale tradeshows and tentpole events. This includes coordination with vendors, managing logistics, and ensuring brand consistency
• Cross-Functional Collaboration: Work closely with GTM and marketing teams to ensure event messaging and goals are aligned with broader company objectives
• Vendor and Partner Liaison: Manage relationships with event vendors and partners, ensuring timely execution and high-quality outcomes. Implement programs specific to channel reseller partners that increase metrics from events
• Budget Management: Oversee and manage the budget for regional events, ensuring cost-effective strategies without compromising event quality
• Reporting and Analysis: Work with Marketing Ops to track event attendance, manage list uploads and evaluate the success of each event based on predetermined KPIs and metrics. Provide post-event reports and insights
• SWAG Management: Oversee inventory, coordinate distribution at events, and ensure the quality and relevance of SWAG to enhance brand recognition and customer engagement

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 3 years of experience in B2B SaaS marketing, with a specific focus on field marketing and events
• Prior experience managing both small-scale and large-scale events is required
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously
• Strong communication and negotiation skills are essential
• Creative thinker with strong problem-solving skills and attention to detail
• Ability to work effectively in a team-oriented environment, collaborating with other departments to achieve marketing goals
• Flexibility to adapt to changing priorities and manage high-pressure situations effectively
• A strong interest in curating unforgettable experiences, with a keen eye for detail and a creative mindset
• Applicants for this opportunity must be authorized to work for any employer in the U.S
• We are unable to sponsor or take over sponsorship of an employment Visa at this time