Title : Salesforce Product Manager
Work Location : East Hanover, NJ. (Hybrid : 2-3 days a week)
Exp level : 10+ years
Major Accountabilities
Own and deliver a defined product area: Lead end-to-end delivery of assigned data-centric capabilities, such as platform & data integrations, data ingestion, transformation, and unified customer profile management, and enabling CRM capabilities & workflows, from discovery through release, hypercare, enhancements, and ongoing maintenance.
Translate business needs into requirements: Collaborate with stakeholders to gather and document requirements for new data use cases, translating business needs into clearly scoped features, epics, and delivery plans.
Support data modeling: Analyze existing customer and operational data sources to support unification, identity resolution, and schema design decisions for new use cases.
Partner with Data Foundations: Work with data engineers and architects to define and validate data models, ingestion flows, and harmonization logic; support the creation of user stories and functional requirements for technical teams.
Enable activation: Work with the scrum team and data analysts to design and validate segments, calculated insights, and data activation strategies in alignment with business needs.
Manage and refine the backlog: Maintain a healthy, prioritized backlog fed by customer demand (refinement cadence, dependencies, definition of ready/done) aligned to sprint and roadmap planning.
Drive prioritization: Continuously prioritize and de-prioritize backlog items with the Director based on platform capacity, strategic alignment, and cross-functional trade-offs, and communicate decisions to stakeholders.
Partner across business and IT: Coordinate with CRM product managers, architecture, analytics, privacy/legal, and commercial/medical stakeholders to align on requirements, sequencing, and release readiness.
Represent CRM in platform planning: represent CRM function needs in platform-level planning, architecture discussions; partner with the Director and other function product managers to ensure coherent, platform-wide decision-making.
Lead and manage the scrum team: lead a dedicated scrum team through sprint ceremonies, backlog grooming, and capacity planning; remove blockers, manage dependencies, and protect team velocity and morale.
Ensure delivery quality: work closely with engineering, QA, and data teams throughout the development lifecycle to ensure predictable, high-quality delivery.
Mentor and coordinate delivery resources: Provide day-to-day direction to extended team members (e.g., analysts, contractors) and contribute to capability building across the product owner community.
Support change enablement and adoption: Partner with training and communications leads to ensure releases are understood, adopted, and measured; incorporate feedback into iterative improvements.
Measure and communicate impact: define KPIs and success metrics for this scope, track use case coverage, adoption, and delivery health, and surface insights to leadership and stakeholders regularly.
Maintain platform and domain awareness: Stay current on CRM platforms (e.g., Salesforce, Veeva), customer data management, and evolving best practices; apply learnings pragmatically within the ecosystem.
Key Performance Indicators
Value delivered: Demonstrate measurable outcomes for delivered use cases (e.g., time saved, improved data quality, increased engagement) aligned to agreed KPIs.
Backlog health: Maintain an actionable, prioritized backlog with clear user stories and acceptance criteria; manage dependencies and technical debt transparently.
Release predictability and quality: Deliver on committed release timelines and scope with strong quality (defect rates, post-release stability, support volume).
Use case coverage and adoption: Track adoption and satisfaction of delivered use cases across CRM functions (usage analytics, stakeholder feedback/CSAT).
Stakeholder alignment: Achieve timely decisions and alignment across CRM function stakeholders; minimize rework through strong discovery and clear documentation.
Prioritization discipline: Make and communicate prioritization trade-offs under competing demand and platform capacity constraints.
Team effectiveness: Receive strong feedback from the scrum team and stakeholders on clarity, collaboration, and execution.
Operational rigor: Maintain accurate documentation, decision logs, and delivery reporting to support transparency and operational excellence.
Ideal Background
Education (minimum/desirable):
Bachelor's degree in a related field is required; Master of Science and/or MBA preferred
Languages:
Fluent English, other languages desirable
Experience:
Need an accomplished product management leader with a track record managing data platform capabilities within commercial operations and demonstrated success transforming CRM capabilities within commercial operations.. Strong prioritization judgment, stakeholder partnership, and hands-on data fluency are essential to success in this role.
Additional qualifications are as follows:
5+ years of product management experience, with a strong track record in data platforms, enterprise SaaS, or platform/enablement product roles.
Deep, hands-on knowledge, on Salesforce Data 360 (Data Cloud), including its capabilities, data model, architecture, and how it supports data activation across business functions; this is a core requirement for the role.
Deep understanding of the CRM landscape (Sales, Marketing and Service), including Salesforce (Agentforce, Marketing Cloud, Health Cloud, Data360, Core platform), Veeva, and the major and evolving players in the ecosystem.
Understanding of Data platforms, CRM, and AI and architectures (e.g., Salesforce, Salesforce Data Cloud, Veeva, OpenAI, Snowflake, or similar data lake technologies).
Demonstrated experience managing a scrum team end-to-end: from roadmap definition through sprint execution and delivery.
Excellent cross-functional stakeholder management and experience working across multiple product organizations, aligning priorities, and building trust without direct authority.
Strong written and verbal communication skills; able to translate complex platform concepts for business audiences and business requirements for technical teams.
Preferred:
Familiarity with cross-product integration patterns, including APIs, data pipelines, and activation workflows.
Background in pharma, life sciences, or a similarly regulated, data-intensive industry.
Experience working in a matrixed organization where multiple product functions share a common platform infrastructure.
Agile/Scrum certification or equivalent formal training.
Leadership Competencies
Navigate complexity
Deliver collective impact
