Senior Go-To-Market Program Manager

BlackCloak is hiring a Senior Go-To-Market Program Manager to connect GTM strategy with sales and marketing field teams. The role leads GTM Operations programs, vendor management, change adoption, and field marketing enablement.

Responsibilities:

• Help design, launch and run the new GTM Operations delivery model, including intake, prioritization, planning and status reporting
• Own the GTM Ops work intake process: triage requests from sales and marketing, define scope and level of effort, and keep the backlog prioritized
• Build and maintain the GTM Ops roadmap, project plans and timelines, making trade-offs visible to leadership
• Run the team's operating cadence: weekly priorities, project reviews, and monthly or quarterly updates to sales and marketing leadership
• Manage cross-functional programs from kickoff to close, with clear owners, milestones, risks and success measures
• Create and maintain playbooks, templates and documentation so the team works the same way every time
• Lead vendor evaluations and selection, including requirements gathering, demos, scorecards and business cases
• Maintain a vendor inventory with renewal dates, spend, owners and usage, and flag consolidation or savings opportunities
• Track vendor deliverables against agreed scope and deadlines, check work for quality, and escalate quickly when timelines or standards slip
• Run regular vendor business reviews and hold partners accountable for outcomes and value delivered
• Plan and lead the rollout of new GTM processes, programs and tools, from stakeholder alignment through launch
• Write and deliver change communications, training plans and launch materials for sales and marketing teams
• Define adoption goals for each rollout, track them after launch, and act on gaps through follow-up training and feedback loops
• Gather field feedback and turn it into improvements, acting as a trusted voice between the field and GTM Operations
• Partner with Field Marketing and Sales to plan and execute regional programs, events and executive engagements
• Build repeatable field marketing processes: event planning checklists, budget tracking, timelines and post-event follow-up
• Coordinate with sales leaders and account teams so field programs target the right accounts and have clear follow-up plans
• Track field program performance (attendance, pipeline influenced, cost per opportunity) and share results with leadership

Requirements:

• 5+ years of experience in program management, GTM operations, marketing operations, sales strategy, or a related role at a B2B company
• A proven track record of running cross-functional programs that involve sales, marketing, and outside partners
• Hands-on vendor management experience, including evaluations, renewals, negotiations, and performance reviews
• Experience leading change: rolling out new processes or programs and driving adoption with sales or marketing teams
• Strong organization and prioritization skills, with the judgment to know which workstreams matter most
• Clear written and verbal communication, including updates and presentations for senior leaders
• Comfort with project management tools such as Asana, Monday, or Smartsheet, and a working knowledge of how CRM and marketing tools support the funnel
• An entrepreneurial mindset and a desire to grow with a fast-moving company
• Experience supporting field marketing, events, or ABM programs
• Experience in cybersecurity, SaaS, or another B2B technology company
• Formal training in program or change management (PMP, Prosci, Agile, or similar)
• Experience helping stand up a new team, operating model, or intake process
• Early- or mid-stage company experience