Director of Product Management

Enhanced is hiring a Director of Product Management to lead its consumer digital experience across its website and Enhanced OS. The role owns product strategy and roadmap, leads the website rebuild and product team, and improves the consumer journey from onboarding through ongoing care and refills.

Responsibilities:

• Own the end-to-end consumer digital experience across Enhanced’s website and Enhanced OS, including onboarding, payments, patient care, and refills
• Develop and manage a prioritized product roadmap aligned with business goals and consumer needs
• Lead the rebuild of the consumer website, including requirements, design, development, and launch
• Manage and develop the product team, establishing clear ownership, priorities, and operating rhythms
• Partner with design, engineering, marketing, operations, and analytics to deliver a cohesive consumer experience
• Identify and eliminate friction across the patient journey, improving conversion, intake completion, and retention
• Own the consumer product technology stack and external partners, making informed build-versus-buy decisions
• Define and track key product metrics, including funnel conversion, ID verification, time to first dose, refill rates, and retention
• Scale the product roadmap, team, and operating model as the consumer business grows

Requirements:

• You're an experienced consumer product leader who knows how to build and scale digital experiences from the ground up
• You've led major website and app builds, ideally in telehealth, healthcare, or pharmacy, and understand how to create a seamless consumer journey across onboarding, payments, and ongoing care
• You're equally comfortable setting product strategy, managing a team, leading external partners, and getting into the details to move projects forward
• 5–10 years of digital Product Management experience, including at least 3 years in consumer health, telehealth, or pharmacy
• Experience leading a consumer website or app build from concept through launch
• Experience managing product managers, including setting priorities, defining ownership, and developing teams
• Experience leading design and engineering teams, agencies, or external development partners through major builds
• Understanding of regulated consumer healthcare workflows, including identity verification, consent, and payments
• Track record of improving conversion and customer experience through funnel analytics and measurable product changes
• Experience managing third-party platforms and vendors, including build-versus-buy decisions
• Strong cross-functional leadership and the ability to operate strategically while remaining hands-on in a fast-moving environment
• Must be authorized to work in the United States of America (no sponsorship required)
• ideally in telehealth, healthcare, or pharmacy
• ideally involving a rebrand or new product lines