Market Research & Analysis

Description

We are looking for a Senior Associate in Market Research & Analysis to support data-driven marketing and product decisions through thoughtful research and insight development. This Long-term Contract position is based in Glen Allen, Virginia, and will focus on evaluating customer behavior, market shifts, and competitive activity to guide business strategy. The ideal candidate brings strong analytical thinking, clear written communication, and the ability to translate complex findings into practical recommendations.

Responsibilities:
Analyze market trends, customer patterns, and industry developments to provide insights that support marketing initiatives and product planning.
Examine competitor activity, including pricing approaches, promotional tactics, and go-to-market methods, to identify opportunities and risks.
Conduct customer interviews and synthesize feedback to better understand perceptions of products, services, and brand positioning.
Assess buying habits across audience segments, including price sensitivity, discount response, and brand loyalty within various sales channels.
Gather and interpret secondary research from government publications, industry reports, and other external data sources to strengthen business recommendations.
Prepare clear summaries, reports, and written analyses that communicate findings to stakeholders in a concise and actionable way.
Monitor changing market conditions to help inform demand expectations and support decisions around product timing and positioning.
Collaborate with cross-functional partners on additional research and analysis needs as business priorities evolve.

Requirements

Experience conducting market research and translating data into meaningful business insights.

Strong ability to analyze secondary data from government, industry, and marketplace resources.

Excellent written communication skills with the ability to present findings clearly and professionally.

Knowledge of competitor analysis, customer segmentation, and consumer purchasing behavior.

Familiarity with pricing trends, retail environments, and sales channel dynamics.

Background in economics-related data analysis or a closely related area is preferred.

A degree in Economics, Psychology, Sociology, or a related field is preferred.

Hybrid Schedule - Tuesday, Wednesday, Thursday onsite

6 month contract - potential to extend

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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