Senior Director, Martech Product Management

Risepoint is an education technology company supporting universities’ online programs. The Senior Director, MarTech Product Management owns the MarTech product strategy and team, using technology, AI, and marketing platforms to improve student conversion and make marketing operations faster and more scalable.

Responsibilities:

• Own the funnel from first touch to enrolled student, with clear targets for inquiry, application and enrollment conversion across partner programs
• Configure and build system capabilities across the DXP/CMS, CDP, tagging and measurement, Salesforce Marketing Cloud and Salesforce that lift conversion, including personalization, page and form experience, lead capture and routing, audience segmentation and lifecycle journeys
• Use funnel data, test results and student insight to find the biggest conversion gaps, and decide what to fix first based on expected business impact
• Work with the CRO team to build a steady testing practice with the CRO, SEO/AEO, Digital Media and Lifecycle Marketing teams. Test often, scale what works and stop what does not
• Make sure our programs show up well in AI-driven search and answer engines as well as traditional search, and that the platform supports both
• Break down core marketing workflows, including content and creative production, campaign build and launch, website updates, SEO/AEO operations and reporting, and redesign them around AI and automation rather than layering new tools onto old processes
• Set measurable goals for speed to market, cost and capacity, and report progress against them
• Design the platform and operating model to scale across a multi-brand, multi-tenant ecosystem: shared components, templates, governance and data standards that let us launch and change faster without growing cost and headcount at the same rate
• Lead the DXP/CMS migration across 80+ university partner websites as a chance to change how work gets done, not a like-for-like move. Coordinate systems integrators and internal engineering from discovery through implementation
• Own the evaluation, selection and adoption of new MarTech and AI tools, including CDP, SFMC, identity resolution and data enrichment, with a clear ROI case for each
• Set the product vision, strategy and multi-quarter roadmap for the MarTech portfolio, tied directly to the conversion and efficiency outcomes above
• Bring a point of view. Challenge requests that will not move the numbers, propose better options, and push stakeholders toward what is possible rather than what is familiar
• Lead and coach a team of product managers who are measured on outcomes, not output. Set a high bar for discovery, speed and quality
• Run lean ways of working: fast discovery, small bets, short cycles and clear decisions. Remove process that slows the team down
• Build trust with Marketing, Data and Engineering leaders and influence decisions with data, clear reasoning and strong executive communication
• Keep up with developments in digital marketing, AI and MarTech, and bring outside ideas into the roadmap

Requirements:

• 8+ years of product management experience, including time in a startup, high-growth or similarly fast-moving environment where product owned business results
• Broad, hands-on expertise across digital marketing, including paid media, SEO, AEO, website and conversion optimization, lifecycle and CRM marketing, and marketing measurement
• A track record of improving conversion and funnel performance through product and platform work, with results you can quantify
• Deep working knowledge of MarTech platforms: CMS/DXP, DAM, CDP, tagging and measurement, marketing automation and CRM
• Experience leading and developing a team of product managers/owners
• Strong problem-solving skills. You can break down messy, ambiguous problems, form a clear point of view and act on incomplete information
• A Type A, high-ownership approach. You are tenacious, push boundaries, and are not comfortable with the status quo
• Hands-on experience applying AI and automation to marketing workflows such as content production, personalization, campaign operations or reporting
• Experience building platforms for multi-brand or multi-tenant environments
• Experience with maximizing outcomes in AEO/GEO to optimize for how students are searching in AI tools
• Experience leading complex multi-vendor or SI-led implementations and platform migrations
• Background in higher education, enrollment marketing or other lead generation businesses
• Strong communication and executive presence, with the ability to make a case and change minds
• Familiarity with agile delivery frameworks and defining PM/PO/TPM role structures