Marketing & Communications Manager/Technical Writer

Stringfellow Management Group, Inc. is hiring a Marketing & Communications Manager/Technical Writer to support its client, the Asphalt Roofing Manufacturers Association (ARMA). The role manages technical and marketing content, communications strategies, digital campaigns, publications, social media, media outreach, and committee and awards program activities.

Responsibilities:

• Develop and distribute content in alignment with the strategic plan
• Technical writing; produce technically driven articles and collateral; content development, copywriting, editorial review and proofreading
• Manage strategic communications and execute distribution plans
• Coordinate print and digital manuals and publications; layout, content, copy and distribution. Maintain and track copyright permissions
• Maintain technical documents and promote resources across multiple channels
• Develop powerful messaging and brand consistency across all communications platforms, including website, emails, videos, newsletters, campaign collateral, reports, and social media
• Assist in the creation, design, and maintenance of client’s website and online presence
• Setup and maintain Google Analytics accounts for all websites
• Implement SEO & AEO programs
• Social Media monitoring, posting, and analysis for company and all clients. Including but not limited to:
• Manage and update client social media accounts, including Facebook, LinkedIn, X, Instagram, and YouTube. Content Development, Curating, and Topic Library. Create new social media accounts and/or gain ownership of existing accounts for clients
• Work with client, committees and technical team to develop and/or edit social media strategy/policy
• Build monthly editorial calendars and content repositories
• Curate imagery that compliments and further expands messaging
• Post relevant updates, reminders, and items of interest to social media outlets
• Respond to comments and inquiries received through social media and/or refer questions to appropriate staff members
• Develop and report on activity metrics for each social media account monthly. Convert metrics to trending analysis
• Manage e-blast campaigns, email distribution, and CRM maintenance
• Writing/distributing press releases and client articles on a consistent basis
• Write and place industry articles for clients within trade publications
• Media outreach: canvas media connections, develop relationships, acquire media placement, track and report communications activity
• Manage assigned committee needs and execute monthly MarComm initiatives
• Oversee the governance and monthly Strategic Communications Committee meetings
• Provide reports and present to Client and Executive Team upon request
• Attend & travel to a minimum of 4 in-person meetings/ conferences
• Attend and develop content at industry events such as the International Roofing Expo annually
• Manage, promote and execute Awards Program annually
• Build, implement, and monitor digital marketing campaigns
• Develop and implement communications strategies specific to a variety of audiences
• Research/employ new communications/marketing technologies
• Design marketing materials. Including but not limited to:
• Creating, sizing, and pulling art elements such as templates, e-blasts, photos, web graphics, videos and digital creative
• Developing ads, brochures, flyers, signage, logos, digital graphics, collateral, animated posts, video, publications, etc
• Manage quarterly website review for broken links and out-of-date information
• Perform additional duties as assigned by Supervisor

Requirements:

• Experience using HTML/updating websites/managing CMS websites (specifically WordPress & YM)
• Proficiency in Microsoft Office Suite, including Outlook, Word, and Excel
• Proficiency in using various social media platforms and social media management tools, including Facebook, LinkedIn, X, Instagram, and Hootsuite
• Experience with email distribution platforms such as Constant Contact, Marketo, SurveyMonkey, and MailChimp
• Experience designing/sending/overseeing e-mail newsletters/announcements
• Experience/ability to write newsletter/trade magazine articles/press releases
• High degree of organizational skills and attention to detail
• Excellent verbal and written communication skills
• Exceptional customer service attitude
• Possess a positive team-player attitude
• Ability to manage multiple projects at once and move projects ahead efficiently in a deadline-driven environment
• Technical competency in WordPress, Adobe Photoshop, Canva, Google Analytics, HTML, JotForm, and database management
• Demonstrated ability in technical writing and content creation
• Experience in media relations
• Excellent editing and proofreading skills
• Ability to analyze data to impact change
• Bachelor's degree in Communications, Marketing, or related field preferred