Social Media Content & Marketing Contractor

Inner Circle Mental Health is seeking a freelance social media content creator to produce and publish branded content across Facebook and Instagram, with additional content for TikTok. The role includes managing the Reel library, maintaining a content calendar, ensuring brand consistency, and reporting on performance.

Responsibilities:

• 8–10 original social media posts monthly, including custom-designed graphics and professionally written captions, formatted and published across Facebook and Instagram
• Reel bank management: Incorporating and scheduling relevant Reels from our existing content library throughout the month
• 1–2 additional original Reels monthly, using supplied footage, photography, or approved brand assets
• Content calendar: Developing and maintaining a monthly posting calendar for approval
• Scheduling and publishing: Managing the posting process for both platforms
• Brand consistency: Ensuring graphics, captions, and creative materials adhere to our established Canva Brand Kit
• Monthly reporting: Providing a brief performance summary highlighting engagement, reach, audience growth, and recommendations for improvement

Requirements:

• A strong portfolio of original social media graphics and content
• Proficiency with Canva and established brand kits
• Excellent written communication and caption-writing skills
• Experience creating and editing short-form video content
• Familiarity with Facebook and Instagram scheduling tools
• Strong visual judgment, creativity, and attention to detail
• Ability to work independently, meet agreed deadlines, and incorporate feedback
• Professional judgment and respect for confidentiality
• Experience marketing healthcare, professional services, or premium brands