Sr. Manager, Strategic Marketing - Abdominal Indications

HistoSonics is seeking a Senior Manager to lead commercialization strategy for its histotripsy platform across liver and pancreas indications. The role translates portfolio and brand strategy into market execution, partnering across marketing, commercial, medical affairs, clinical, and education teams to drive adoption and revenue growth.

Responsibilities:

• Collaborate with Upstream Marketing to define segmentation, targeting, and lifecycle plans — ensuring a seamless handoff from product development and market-shaping activities into commercial execution
• Provide Voice of Customer, competitive intelligence, and commercial insights that influence product roadmap and clinical priorities
• Translate portfolio and brand strategy into an integrated downstream commercialization plan for liver and pancreas indications, aligned to franchise and corporate strategic objectives
• Develop the brand narrative and messaging platform with clear differentiation from competitive and alternative treatment modalities, grounded in clinical data and customer insight
• Translate clinical evidence and published data into a compelling commercial story — converting studies and publications into sales enablement tools that resonate with physician, referral, and administrator audiences
• Support launch excellence to ensure alignment across cross-functional partners including KOL engagement, congress strategy, sales enablement, and field education and training
• Define and own KPIs and track performance against adoption, share, and revenue targets
• Own competitive intelligence for liver and pancreas indications, monitoring competing and alternative treatment modalities, the evolving landscape, and clinical and market developments; recommend timely strategic responses
• Build and maintain competitive battlecards, positioning guidance, and objection-handling resources that equip the commercial team in the field
• Own market analytics in order to translate data, adoption trends, and voice-of-customer into actionable insight that informs commercialization strategy and forecasting
• Collaborate with marketing communications, market development and other shared services to build awareness and adoption strategies that grow the addressable patient population, including referral-pathway development, digital and social promotional strategies, and other programs

Requirements:

• Bachelor's degree required (Life Sciences, Engineering, Marketing, or related field)
• 10+ years of medical device or medtech marketing experience, with significant time in downstream strategic commercial roles
• Experience in interventional oncology, tumor ablation, interventional radiology, or comparable high-acuity therapeutic
• Experience in liver and pancreas required
• Demonstrated track record launching and commercializing products, including new-indication and market-development launches
• Proven ability to partner across upstream and downstream marketing to set and execute commercialization strategy
• Experience building go-to-market strategy: segmentation, targeting, positioning, pricing input, omnichannel marketing, and sales enablement
• Ability to partner with external stakeholders, including interventionalists, referring physicians, and hospital administrators
• Strong people-leadership, cross-functional influence, data-analytics, and budget-management skills
• MBA strongly preferred