National Sales Director

Description

Nayax is a global fintech and IoT company (NASDAQ;TASE:NYAX) providing cashless payment solutions, business intelligence, and management tools to the unattended retail and self-service sector. Nayax devices can be found all over the world, with branches in 12 countries and over 80 distribution partners, our devices serve consumers in over 120 countries and accept 80+ payment methods and 50+ currencies.

Nayax is looking for a results-driven sales leader responsible for accelerating revenue growth, expanding strategic partnerships, and securing new business across the unattended retail and cashless payments market. Leads national sales initiatives, develops OEM, distributor, and enterprise relationships, and consistently drives quota attainment through a strong hunter mentality, industry expertise, and proven success in complex B2B sales environments.

Your Key Responsibilities Will Include

New Business Development

• Proactively identify and qualify net-new OEM, distributor, and enterprise operator opportunities within unattended retail segments, including vending, amusements, micro markets, dining, retail, car wash, and laundry.
• Build and manage a healthy, self-sourced pipeline using outbound prospecting, industry events, referrals, and your existing network.
• Drive deals from first contact through signed agreement, including discovery, product demonstrations, proposals, and contract negotiation.

Channel Partner Management

• Cultivate and expand relationships with OEM partners, regional distributors, and enterprise operators, positioning Nayax as their preferred cashless payments provider.
• Develop joint go-to-market strategies with channel partners and operators to accelerate market penetration and revenue growth.
• Conduct partner business reviews, set mutual targets, and hold partners accountable to agreed milestones.

Market & Industry Engagement

• Represent Nayax at industry trade shows, conferences, and customer events (NAMA, AAMA, AMOA, and similar industry forums).
• Maintain a current understanding of the competitive landscape, pricing dynamics, and emerging trends in cashless payments and unattended retail.
• Provide structured market feedback to the Product and Marketing teams to influence the roadmap and positioning.

Revenue & Forecasting

• Own a named territory quota and consistently achieve or exceed quarterly and annual targets.
• Maintain accurate pipeline data and forecasts in the CRM (Salesforce), and provide reliable commit and upside calls to sales leadership.
• Collaborate cross-functionally with Sales Engineering, Customer Success, and Finance to ensure smooth deal execution and customer onboarding.

Requirements

What Makes You a Great Fit

• 5+ years of B2B sales experience in fintech, payments, or unattended retail/cashless payments technology.
• Demonstrated success in a hunter sales model; a majority of your wins must be net-new, self-sourced business.
• Established relationships with OEMs, distributors, and operators across all unattended verticals are strongly preferred.
• An existing book of business or warm network within the unattended payments market is a significant advantage.
• Proven track record of meeting or exceeding quota in a complex, multi-stakeholder sales environment.
• Ability and willingness to travel approximately 50% of the time within the United States.
• Strong command of a structured sales methodology (MEDDIC, Challenger, SPIN, or equivalent).
• Proficiency in Salesforce or a comparable CRM for pipeline management and reporting.

Preferred Skills & Advantages

• Experience selling to or through enterprise-level operators and OEM/distributor channels in a bundled hardware, software, and payments solution environment.
• Familiarity with cashless payment certification processes (PCI, EMV) and relevant technical vocabulary.
• Background in high-velocity, recurring-revenue (SaaS or transaction-fee) business models.

Learn More about Nayax

Founded in 2005, Nayax provides an end-to-end platform for payments, empowers businesses to grow revenue, reduce operational costs, and deliver seamless commerce experiences. Our customer-first mindset and commitment to in-house innovation have positioned us at the forefront of the cashless payment revolution, serving the unattended and retail sectors around the world.

We support over 80 payment methods in 60+ currencies, hold a European payment institution license, and have formed strategic partnerships with global financial institutions to deliver powerful, scalable solutions.

With more than 1,200 employees across 13 global offices, Nayax operates in 120+ countries. Our global headquarters in Herzliya Hills, Israel, is our largest site, housing over 600 employees across 20+ departments.

At Nayax, we believe in creating long-term impact through loyalty tools, omnichannel solutions, and an agile ecosystem of value-added services. We're proud to support businesses in reaching new heights and we're always looking for innovative, passionate individuals to join us.