Product Marketing Manager

Acosta is recruiting for an unnamed client’s Partner Marketing Center of Excellence. The Senior Product Marketing Manager will develop global partner go-to-market strategies, playbooks, toolkits, and enablement resources to drive Gemini and Android awareness and adoption, while coordinating across product, marketing, legal, sales, and creative teams.

Responsibilities:

• Develop multi-year partner marketing strategies: Drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption
• Build full-funnel partner playbooks and toolkits: Lead the strategy, messaging, and asset creation for core partner toolkits to support key product initiatives and campaign launches globally
• Manage governance and cross-functional alignments: Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines
• Enable global partner sales and field teams: Design scalable enablement resources, training materials, and toolkits to empower external partners and regional field operations
• Design scalable marketing and lifecycle assets: Create modular campaign templates and collateral that global partners can easily adapt, localize, and deploy
• Measure and optimize program performance: Define success metrics and KPIs across partner marketing initiatives, analyzing adoption and business impact to guide future strategy
• Drive marketing innovation and operational efficiency: Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround
• Gather and synthesize partner insights: Collect market and partner feedback to inform internal product roadmaps, GTM planning, and upcoming toolkit developments

Requirements:

• 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom
• Track record of owning multi-partner GTM programs from strategy through launch and measurement
• Experience working across Product, Legal, creative agencies, and sales or field teams
• Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys
• Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement)
• Hands-on experience with generative AI products, prompt design, and AI creative tools
• Experience building scalable playbooks for both priority and scale markets
• Comfort with data: defines KPIs, builds measurement plans, and tells stories with data
• Able to make progress with ambiguity and frequent product changes