Manager of Market Research and Analytics

Radiance Holdings is seeking a Manager of Market Research and Analytics to guide its real estate operations with data-driven insights and market intelligence. The role supports portfolio performance, franchise sales and development, and site selection while overseeing analytics, technology systems, and cross-functional projects to optimize growth and real estate decisions.

Responsibilities:

• Lead the real estate analytics function to support strategic growth and optimization of franchisee and corporate location site selection
• Develop and deliver data-driven insights that guide decision-making across all aspects of real estate management, from portfolio optimization to market expansion
• Conduct in-depth market analysis, including evaluating demographics, traffic patterns, competitor performance, trip to trade, and local market conditions to recommend site selection and expansion strategies
• Assess market saturation, whitespace, cannibalization risk, and opportunities for additional locations
• Strategic Market Plan Development: Work closely with the franchise development team to create comprehensive market buildout strategies to facilitate franchise expansion
• Territory Checks: Conduct market analysis to ensure franchise territories are aligned with organizational growth strategies and available real estate opportunities
• Franchisee Engagement: Lead calls with potential franchisees to discuss market opportunities and provide insights on suitable locations for development
• MUDA Territory Mapping & Legal Descriptions: Prepare and validate MUDA territory mapping and legal descriptions to ensure clarity in market definitions and franchise territory boundaries
• Site Selection & Training: Participate in site selection calls with new franchisees to identify the best locations for new locations. Provide training on utilizing market analysis data to support informed decisions
• Decision Days: Create confidential territory packages for candidates. Lead site analytics portion of franchisee decision days to review potential site options, utilizing market analysis and performance data to guide franchisee decision-making
• Kick-off Calls: Engage in initial kick-off calls with new franchisees
• Site Research: Perform site research for WH and Sola to identify suitable locations
• Market Reviews: Conduct comprehensive market reviews to assess potential for new site openings, considering factors such as consumer demographics, competition, and market saturation
• Growth-Ready Franchisee Calls: Connect with existing franchisees to discuss their readiness for expansion and potential new locations
• Real Estate Committee (REC) Meetings: Create review materials and presentations and participate in REC meetings to review and approve new locations and corporate renewals, ensuring alignment with organizational goals and profitability targets
• Landlord Portfolio Reviews: Regularly assess landlord portfolios in partnership with real estate manager to identify opportunities for expansion or renegotiation of lease terms
• Determine the long-term needs of company systems and solutions and be willing to transition systems as needed and when necessary
• Lead the operations of Sitewise system, focusing on the building and automation of real estate reports
• GIS Data Maintenance: Oversee the maintenance and improvement of GIS (Geographical Information System) data to enhance the quality of site selection and market analysis
• Integrate data warehouse systems to centralize market analysis, site selection, and performance data for more streamlined reporting and decision-making
• Build and maintain market research models, dashboards, reports, and analytical tools used to support expansion decisions
• Leverage AI to assist with improving process and learning
• Marketing Data & Analysis: Lead data requests and analysis for marketing teams, focusing on site-specific performance and customer engagement insights for WH & Sola locations
• Location Name Project: Oversee the location name project, ensuring the proper naming of new locations and managing existing location name changes to maintain consistency across the brands
• Research Projects & Data Requests: Collaborate with business partners on special data research projects, gathering market intelligence to support strategic decisions and conduct comprehensive evaluations of real estate portfolios during mergers and acquisitions (M&A)
• Special Projects: Lead and manage special analytics projects such as occupancy analysis, pricing analysis, impact assessments of new initiatives , and the evaluation of Sola zones for expansion potential

Requirements:

• Bachelor's degree in business, Real Estate, Data Science, or related field
• Proven experience in real estate analytics, market research, or related field, with a strong understanding of consumer behavior, demographics, retail geography, and site selection
• Strong knowledge of data analysis tools, GIS systems, and real estate technology platforms such as Sitewise or other similar systems and proficiency in Excel and PowerPoint
• Expertise in working with business operations, including territory management, site selection, and market planning
• Strong project management skills with experience in handling multiple, complex projects simultaneously
• Excellent communication and presentation skills, with the ability to collaborate effectively across teams and with external stakeholders
• Advanced proficiency in market analysis, data visualization, and reporting tools
• Strong analytical skills with the ability to transform complex data into actionable insights
• Strategic thinker with the ability to identify trends and opportunities for growth
• Detail-oriented with strong organizational skills
• Experience with data warehouse integration and system transitions (Asana, HubSpot) is highly desirable