Growth Marketer- USA based

The School of Hard Knocks is hiring a Growth Marketer to turn its audience into newsletter subscribers, leads, and paying members. The role owns social content, newsletter acquisition, ManyChat flows, campaign reporting, and funnel optimization across SOHK and its brands.

Responsibilities:

• Plan, write and oversee SOM's social posts and stories across Instagram, Facebook, LinkedIn and YouTube Community
• Run the weekly content calendar: themes, hooks and CTAs that drive trials and event attendance
• Promote weekly live calls, new mentors, member wins and key lessons
• Brief editors and designers on the assets you need
• Grow the SOHK newsletter's subscriber base (our newsletter writer handles the writing)
• Build opt-in paths from every channel: ManyChat keywords, bios, YouTube and podcast CTAs and lead magnets
• Develop social and paid acquisition strategies, plus referral and cross-promotion programs
• Protect list quality and deliverability - we want real readers, not cheap signups
• Own ManyChat strategy and performance across the main SOHK accounts, School of Mentors and our sub-brands
• Write and optimize DM flows, keyword triggers and broadcasts
• Audit sequences regularly: cut what's dead, fix what leaks, scale what converts
• Build sequences for launches, events and sponsor campaigns
• Track campaign performance across brands to see what's working, what isn't and why
• Own a weekly growth scorecard covering trials, MRR, newsletter subscribers, opt-in rates and funnel conversion
• Set up and maintain tracking (UTMs, pixels, link conventions) so results can be attributed
• Turn the data into clear recommendations, not just reports
• Monitor the performance of our landing pages and funnels across brands
• Write and test new copy, offers, layouts and flows
• Bring new ideas and strategies to take each funnel to the next level
• Ship changes quickly, building them yourself or briefing the team
• Audience capture - Help turn viewers into owned audience, with clear CTAs in descriptions, pinned comments, bios and end screens
• Lead magnets - turn lessons from our interviews into guides and playbooks that power ManyChat and newsletter opt-ins
• Cross-brand promotion - use the main SOHK audience to grow our sub-brands, newsletter and community
• Affiliate enablement - equip School of Mentors affiliates with plug-and-play promo copy, event pushes and weekly updates
• Paid media - come up with new paid media strategies for our affiliated brands
• Agency lead generation - help Hard Knocks Agency's landing page and application funnel book more calls
• Testing and research - keep a running test log, and study what leading creator and education brands do with their funnels, newsletters and offers
• Email collaboration - feed campaign ideas and copy angles to the team member who runs our email sends

Requirements:

• you write posts, DMs and pages that compel people to buy or take the next step, and you can show results
• you understand how people sell on social, what a content strategy is and how to build one
• hands-on work with landing pages, funnels and conversion optimization
• you can find what's working and explain why
• you take feedback well and get better fast
• priorities change quickly here, and you adjust without losing momentum
• strong execution and follow-through on many moving parts
• Experience with ManyChat, beehiiv, GoHighLevel, Skool, Meta Ads Manager and/or UTM tracking
• Newsletter growth experience: referral programs, lead magnets, paid acquisition
• Marketing for communities, creators, coaching or education programs
• Affiliate or referral program experience
• Time in a fast-paced creator, media or education company