Social Media and Growth Marketing Manager

Connect4Patients is hiring a Social Media and Growth Marketing Manager to shape the company’s online presence and turn attention into demos and sign-ups. The role owns social strategy and content, the CEO’s online voice, community engagement, paid campaigns, search, patient email, and marketing measurement.

Responsibilities:

• Social strategy and content: turn the topics set in our weekly content meeting into posts, threads and video clips for LinkedIn, X, Instagram and TikTok, written to start conversations, not just get impressions
• Our CEO's voice: shape and publish his LinkedIn and X presence, and edit his studio recordings into short clips
• Community: reply, join relevant discussions, grow a following among physicians and healthcare leaders, and support our physician think tank and podcast (launching in January)
• Paid campaigns: run LinkedIn, Meta and TikTok ads (setup, audiences, creative tests, budgets and weekly reporting), judged by qualified demos and sign-ups, not clicks
• Search: improve our website's search performance, from keywords and on-page content to the articles and papers we publish
• Patient email: onboarding, monthly updates and tips, designed from our app screens
• Measurement: keep tracking clean, and report what's working: which topics drive conversation, followers and leads

Requirements:

• 3+ years running social media for a brand or an executive, with examples of posts that got real conversation going, especially on LinkedIn
• Hands-on experience running paid campaigns in LinkedIn Campaign Manager or Meta Ads Manager
• Strong, plain writing, including in someone else's voice
• Short-form video editing
• SEO and basic tracking (UTM links, GA4)
• Email marketing
• TikTok or X experience
• B2B or healthcare marketing