Marketing Manager , AI-First (Remote)

Puffy is hiring a Marketing Manager, AI-First, to turn consumer insights into campaigns and creative that perform for its e-commerce brand. The role owns consumer research, campaign strategy, AI-assisted creative briefs and scripts, and selected strategic partnerships, working with creative and paid channel teams and reporting to the Director of Marketing.

Responsibilities:

• Primary: Turn research into relevant campaigns: Identify what matters to online shoppers and translate those insights into clear messaging and creative ideas. Develop briefs and scripts that connect customer needs with product benefits and help teams produce effective assets. Bring feedback from paid channels into the next round of concepts and improvements
• Secondary: Manage selected exclusive strategic affiliate partnerships for high-impact projects , including coordinating partner activities and reviewing performance with marketing leadership
• Build a research base on customers, competitors, buying patterns, and market trends. Turn it into campaign ideas, messaging angles, and creative strategies grounded in purchase motivations. Write the briefs, concepts, and ad scripts that give our AI video generation, design, and content teams clear direction. Bring finished assets to market with the paid channel teams, and feed performance results into the next round of concepts. Coordinate selected strategic partnerships, including relevant affiliate relationships, and review their performance with marketing leadership. Shape the future of creative strategy at Puffy, where consumer insight sets the direction for performance creative
• You find the insight, write the brief, see it through to performance, and help grow selected strategic partnerships
• Your research sets the campaign ideas, messaging angles, and creative strategies. Your briefs and ad scripts go directly to our AI video generation, design, and content teams and shape what they produce
• You work with the paid channel teams to bring finished assets to market, then use performance feedback to decide what comes next. You report directly to the Director of Marketing and work together on marketing priorities, campaign ideas, and strategic partnerships
• You manage selected exclusive strategic affiliate partnerships. You coordinate partner activities and work with marketing leadership to review opportunities, progress, and performance

Requirements:

• This is an individual contributor role open only to candidates currently located in the United States
• 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands. Experience limited to offline businesses or retail-store marketing does not meet this requirement
• Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights
• Understanding of how digital advertising platforms, including Meta, Google Search, and Demand Gen, work
• Ability to research consumer preferences, buying patterns, and market trends, and translate findings into relevant messaging
• Understanding of ad copywriting, scriptwriting, and creative concept development, with the ability to communicate clear direction to creative teams
• Practical ability to use AI tools for research, ideation, creative briefs, and script development
• Ability to work independently, own assigned projects, and collaborate effectively with internal teams and external partners
• Experience with an online mattress brand. Candidates from other relevant D2C e-commerce brands will also be considered
• Experience supporting strategic growth partnerships, including affiliate or publisher relationships. Specialist affiliate expertise is not required