Experimentation Strategy Associate

Description:
Hybrid 4 days on site in New York, NY

Our client seeks an Experimentation Strategy Associate to support a Growth Marketing team focused on paid media strategy, testing, and measurement. This role will partner across paid media, marketing, creative, strategy, and analytics teams to design experiments, analyze results, and convert learnings into actionable recommendations that improve customer acquisition. The ideal candidate has hands-on paid media experience, is comfortable working with data, and understands how testing and experimentation improve campaign performance.

Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $43.00 to $46.83/hr. w2

JN -88

Responsibilities:

• Partner with paid media and marketing teams to identify opportunities for testing and experimentation.
• Develop and support testing plans across paid social, search, programmatic, CTV, and other digital channels.
• Help set up, track, analyze, and measure experiments including A/B, conversion lift, and geo testing.
• Analyze paid media performance and translate results into clear recommendations and next steps.
• Help develop quarterly experimentation roadmaps and prioritize business questions.
• Track successful tests and help scale winning strategies.
• Maintain testing integrity and support experimentation best practices.
• Clearly communicate findings and learnings across cross-functional teams.

Experience Requirements:

• 2-3+ years of paid media, performance marketing, marketing analytics, or related experience.
• Hands-on experience with digital paid media campaigns.
• Experience using data to guide marketing decisions.
• Exposure to testing, experimentation, or analytical work.
• Understanding of paid media optimization including audience, creative, bidding, and campaign structure.
• Familiarity with platforms/channels such as Meta, Google, programmatic, CTV, or YouTube.
• Basic understanding of A/B testing, lift testing, statistical significance, and/or geo experiments.
• Strong Excel and analytical skills.
• Strong written and verbal communication skills.

Recruitment Transparency Notice



Eliassen Group values transparency in our recruitment practices. Please be advised that Eliassen Group utilizes artificial intelligence (AI) tools as part of its initial application screening and hiring process. You may receive email and SMS notifications from the Eliassen Virtual Recruiting Team (, ) inviting you to complete a brief voice screening as part of your application process. These tools assist our hiring teams in different ways, including but not limited to, assistance in reviewing application materials to help identify candidates whose qualifications most closely match the requirements of the position. All AI-assisted evaluations and responses are reviewed by human recruiters before any hiring decisions are made. The use of AI in our process is intended to support fairness, efficiency, and consistency, and Eliassen Group takes measures to prevent bias or discrimination in connection with its hiring practices. By proceeding, you acknowledge, agree, and consent to Eliassen Group's use of these tools, including AI tools, as part of the application and hiring process.

Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality.
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About Eliassen Group:

Eliassen Group is a strategic consulting firm that helps organizations reach further and achieve more through our technology, business advisory, and life sciences solutions. For nearly 40 years, we have combined exceptional people, deep domain expertise, and intelligent capabilities to expand our clients' capacity and accelerate meaningful outcomes. We are driven by a purpose to positively impact the lives of our employees, clients, consultants, and the communities we serve.

Eliassen is committed to building a diverse and inclusive team from a variety of backgrounds, perspectives, and skills. We are an Equal Opportunity and Affirmative Action Employer and all employment decisions are based on merit, performance, and business needs. Eliassen does not discriminate on the basis of race, color, gender identity or expression, sexual preference or orientation, sex (including pregnancy, childbirth, and related medical conditions), marital status, creed, religion, physical or mental disability, genetic information, military or veteran status, age, ancestry, national origin, citizenship status, prohibited criminal record inquiries of applicants and employees, or any other category protected by federal, state, or local laws.

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