Digital Marketing Executive

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

• Digital Strategy, Plan and Support the development and execution of the Hotel’s digital marketing and e-commerce plans.
• Prepare digital channel plans aligned with business objectives and brand guidelines.
• Collaborate with key departments to identify and support business opportunities.
• Maintain accurate, updated and brand-compliant content across Hotel websites and digital platforms.
• Support the promotion and downloads of the Accor Hotels mobile application. 
• Manage the Hotel’s social media presence in line with brand guidelines and content calendars.
• Coordinate with agencies for timely content creation, mandatory posts and campaigns.
• Monitor and manage online guest reviews and reputation.
• Manage CRM and email marketing activities for Rooms, F&B and other outlets.
• Provide creative, image and content inputs for global and local email campaigns.
• Coordinate and monitor digital campaigns across SEO, SEM, PPC, display, metasearch and social media.
• Work with agencies on campaign briefs, creatives, A/B testing and optimisation.
• Monitor campaign performance, visibility and spend to improve ROI.
• Coordinate video content creation and monitor the Hotel’s YouTube activities.
• Improve the Hotel’s website visibility through SEO and search initiatives.

Qualifications

• Degree in Marketing, Digital Marketing, Business or a related discipline.
• Minimum 2 years of experience in Digital Marketing / E-commerce, preferably in Hospitality or Retail.
• Strong understanding of digital marketing strategy, channels and current best practices.
• Excellent written and verbal English communication skills.
• Proficient in MS Excel and PowerPoint; strong presentation and customer relationship skills.