Vice President of Content Marketing – Agency Growth & Strategy

Bop Design is seeking a Vice President of Content Marketing to lead the strategic direction, revenue growth, client retention, and profitability of its content marketing department. The role focuses on expanding client accounts, developing recurring-revenue services, leading the department, and delivering measurable B2B marketing results.

Responsibilities:

• Aggressively pursue opportunities to increase revenue from existing content marketing clients
• Identify opportunities for expanded retainers, additional services, and new strategic initiatives
• Establish ambitious account growth targets and take personal accountability for achieving them
• Build relationships with senior-level client stakeholders, including CMOs, marketing directors, and business owners
• Lead strategic account reviews to demonstrate results, uncover opportunities, and reinforce Bop Design's value
• Confidently present recommendations for expanded marketing investments
• Maximize client retention, satisfaction, and lifetime value
• Identify, develop, and launch innovative content marketing services that generate recurring revenue
• Expand Bop Design's offerings in SEO, GEO, AI search visibility, thought leadership, and emerging B2B marketing disciplines
• Develop compelling service packages, pricing models, and retainer structures
• Maintain a strong sense of urgency in identifying opportunities and bringing new services to market
• Evaluate emerging technologies, competitive offerings, and industry trends
• Develop go-to-market strategies for new services, including positioning, pricing, and client adoption
• Ensure new offerings are scalable, profitable, and capable of delivering measurable results
• Own the strategic direction, financial performance, and profitability of the content marketing department
• Establish ambitious revenue targets, budgets, and performance benchmarks
• Foster a culture of accountability, urgency, and measurable results
• Oversee staffing, resource allocation, operational efficiency, and client account profitability
• Lead, mentor, and develop content strategists, writers, editors, and external resources
• Continuously improve processes, efficiency, profitability, and service delivery
• Demonstrate decisive leadership and a willingness to make difficult decisions
• Provide executive-level oversight of B2B content marketing strategies across the client portfolio
• Ensure programs integrate SEO, GEO, website content, thought leadership, case studies, email marketing, and other relevant channels
• Proactively challenge existing strategies and recommend new approaches that improve performance
• Guide strategies that increase organic visibility, qualified lead generation, and marketing ROI
• Serve as a senior strategic advisor for complex client challenges and high-value accounts
• Champion AI and emerging technologies to improve marketing effectiveness and operational efficiency
• Collaborate with Bop Design's web design, development, and digital marketing teams

Requirements:

• 10+ years of experience in content marketing, SEO, or digital marketing, including substantial leadership experience
• Previous experience as a VP, Head of Content Marketing, Managing Director, or senior agency executive. Must have agency experience, not client-side experience
• 5+ years of experience at a B2B marketing or digital marketing agency
• 4-year college degree
• Proven track record of aggressively growing existing client accounts and recurring marketing retainers
• Demonstrated success developing, launching, and monetizing new marketing services
• Strong understanding of B2B content marketing, SEO, GEO, AI-driven search, and lead generation
• Experience managing departmental budgets, profitability, staffing, and operations
• Exceptional executive-level client relationship management, communication, negotiation, and presentation skills
• Assertive, persuasive, and commercially driven leadership style with a strong sense of urgency
• Proven ability to translate client needs into profitable marketing engagements
• Experience leading high-performing marketing teams
• Entrepreneurial mindset with a relentless focus on revenue growth and measurable business performance
• Experience building or scaling a profitable agency department
• Experience overseeing a portfolio of recurring-revenue B2B marketing clients
• Demonstrated success increasing account value through strategic upselling and cross-selling
• Familiarity with HubSpot, GA4, Google Search Console, Semrush, and other marketing platforms
• Experience implementing AI-driven marketing workflows and GEO strategies
• Experience with B2B clients in manufacturing, technology, SaaS, professional services, or industrial markets