Sr. Manager of Marketing Operations & Growth

Swyft Fiber is seeking a Senior Manager of Marketing Operations & Growth to execute growth programs, optimize marketing operations, and support company growth initiatives. The role oversees marketing technology, agency execution, customer journeys, performance reporting, and cross-functional projects, including the rollout of a refreshed brand.

Responsibilities:

• Execute growth initiatives. Manage the implementation and ongoing optimization of approved digital marketing and online sales initiatives. Monitor website performance, identify opportunities to improve the customer buying experience, and recommend conversion improvements to support growth objectives
• Manage marketing performance and reporting. Oversee reporting that connects marketing activities and campaign spend to orders and installs within our CRM (HubSpot). Maintain dashboards and performance reporting that provide visibility into campaign effectiveness, market performance, and key marketing metrics
• Oversee customer journeys and automation. Implement and manage automated email, SMS, and direct mail campaigns for prospects and customers, including follow-up workflows for individuals who begin but do not complete the online purchasing process
• Manage agency execution and deliverables. Oversee day-to-day relationships and execution with digital, CRM, creative, and PR agency partners. Establish project expectations, monitor deliverables and performance against agreed objectives, address execution issues, and provide recommendations regarding agency effectiveness and needs
• Coordinate market campaigns and promotions. Maintain visibility into market-specific promotions, offers, channels, and campaign results. Coordinate with sales, field marketing, and other internal stakeholders to support market launches and ensure consistent execution of approved marketing initiatives
• Lead marketing program delivery. Manage cross-functional marketing projects and initiatives, including brand integration and the rollout of a refreshed Swyft brand. Develop project plans, coordinate stakeholders, monitor milestones, and ensure timely and effective implementation within approved budgets and direction
• Manage marketing operations and processes. Develop, implement, and maintain project management processes, marketing intake procedures, workflows, and reporting routines that support efficient execution, visibility, and accountability across the marketing function
• Support budget and resource management. Monitor project expenditures, agency costs, and campaign spending against approved budgets. Identify variances, communicate resource needs, and provide recommendations to support effective allocation and utilization of marketing resources
• Collaborate across the organization. Partner with internal departments and leadership to coordinate marketing initiatives, communicate project progress, resolve execution challenges, and ensure alignment with established company and marketing priorities
• Other duties as assigned

Requirements:

• 8+ years of experience in marketing, marketing operations, digital marketing, sales operations, or program management
• Experience managing marketing programs and translating strategic priorities into successful execution
• Experience building reporting that connects marketing activity to sales results in a CRM such as HubSpot or Salesforce
• A track record of managing complex, cross-functional projects and delivering initiatives on time and within established budgets
• Comfort with technology, including the ability to learn new platforms and integrations quickly and coordinate technical partners
• Experience managing agencies or vendors, including monitoring performance, deliverables, and service expectations
• Strong analytical, organizational, and project management skills
• Strong writing and communication skills, including the ability to provide clear updates and recommendations to senior leadership
• A self-starter who takes ownership of execution, anticipates challenges, and moves work forward without waiting for every detail
• Experience in telecommunications, broadband, or another subscription-based business
• Hands-on HubSpot experience, including workflows, lists, and reporting
• Experience supporting a rebrand, brand integration, or brand refresh
• Familiarity with conversion testing, Google Analytics 4, and digital attribution
• Experience using AI tools to improve efficiency, productivity, and marketing operations