Assistant Director of Enrollment Growth & Marketing (ETM)

Washington State University is hiring an Assistant Director of Enrollment Growth & Marketing for its Engineering and Technology Management program. The role leads the prospective-student lifecycle and owns marketing strategy, digital content, lead nurturing, conversion optimization, and performance measurement to increase enrollment outcomes.

Responsibilities:

• Enrollment Growth Strategy & Funnel Ownership (25%)
• Content Strategy, Brand & Digital Marketing (25%)
• Conversion Optimization, CRM & Lead Nurturing (20%)
• Persona Segmentation, Website & Tracking Integrity (10%)
• Recruitment, Partnerships & Outreach (10%)
• Data, Analytics & Performance Management (10%)

Requirements:

• Bachelor's degree in a marketing, business, communications, or related field and four (4) years of progressively responsible professional experience spanning marketing/content and enrollment or growth marketing, or a related combination of both, which has included at least one (1) year of managerial experience. A Master's degree in a related field may be substituted for up to one (1) year of the required experience. Any combination of relevant education and professional experience may be substituted for the educational requirement on a year‐for‐year basis. Education and experience can be tailored to fit the specific organizational entity/directorial assignment. Positions may require applicable licensure and/or certification
• Demonstrated experience managing high-intent digital acquisition channels (e.g., Google Ads, LinkedIn Ads)
• Demonstrated experience creating marketing content and copy (web, email, social, or video) for a defined audience
• Experience using CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce)
• Proven ability to analyze performance data and use metrics to drive decision-making
• Strong project management skills with the ability to execute in a fast-paced environment
• Excellent written and verbal communication skills
• Experience in higher education, graduate programs, or professional education markets
• Experience marketing to engineers, technical professionals, or B2B audiences
• Experience building marketing, content, or enrollment systems from the ground up
• Familiarity with Slate CRM or similar enrollment platforms
• Working familiarity with Google Tag Manager, GA4, or website conversion-tracking concepts sufficient to partner effectively with technical staff
• Experience overseeing or producing video/interview-based content programs
• A content or campaign portfolio demonstrating brand-consistent, persona-driven work