Consumer and Retail Data Analyst

Soules Foods is seeking a Consumer & Retail Data Analyst to turn retail and consumer data into actionable insights that support business growth. The role supports Sales and Marketing through retailer and syndicated data analysis, performance tracking, shopper insights, and data visualization, and helps inform customer strategies and business decisions.

Responsibilities:

• Leverage retailer-specific data platforms, including Walmart Scintilla when applicable, to deliver actionable insights that support sales growth and customer strategy
• Analyze retailer sales performance, shopper behavior, category trends, and competitive dynamics to identify opportunities and risks
• Evaluate product performance, distribution, assortment, pricing, and promotional effectiveness to support business recommendations
• Identify opportunities to grow household penetration, shopper conversion, purchase frequency, and share of wallet
• Support new product launches through performance tracking, benchmarking, and identification of opportunities to improve results
• Develop compelling, data-driven presentations that communicate insights and recommendations to retail customers and internal stakeholders
• Partner closely with Sales teams, including the Walmart team, to support business reviews, category discussions, customer presentations, and strategic planning
• Walmart Sales team to support business reviews, category discussions, customer presentations, and strategic planning
• Leverage syndicated retail data platforms, including Circana, to analyze market trends, category performance, and competitive activity
• Track and report key business metrics, including dollar sales, unit sales, volume, market share, distribution, velocity, and promotional performance
• Identify emerging consumer trends, competitive threats, and growth opportunities across retail channels
• Conduct detailed analysis of product, brand, portfolio, and retailer performance to inform business decisions
• Support business planning through opportunity sizing, sales projections, and performance benchmarking
• Integrate insights from multiple data sources to develop a comprehensive understanding of business performance and market dynamics
• Transform complex data into clear, visually compelling dashboards, presentations, and reports that make insights easy to understand and act upon
• Develop and maintain automated reporting tools and dashboards using Tableau or similar visualization platforms
• Build data-driven stories that go beyond reporting what happened to explain why it happened, what it means, and what actions should be taken
• Tailor analyses and presentations to different audiences, including Sr. Leadership, Sales, Marketing, and retail customers
• Continuously improve reporting processes through automation and thoughtful adoption of AI-enabled tools to increase efficiency, accuracy, accessibility, and impact
• Champion data visualization and storytelling to strengthen data-driven decision-making throughout the organization
• Explore and responsibly use AI tools to accelerate data preparation, analysis, reporting, and insight development, while validating outputs and protecting confidential business information
• Collaborate with Sales, Marketing, Finance, and other cross-functional partners to identify and address business questions through data analysis
• Support the development and measurement of marketing initiatives, promotional strategies, and new product launches
• Provide analytical support for consumer research, shopper insights, and other strategic initiatives as needed
• Develop regular business performance updates and ad hoc analyses to support leadership decision-making
• Proactively identify opportunities to improve business performance and recommend actionable solutions

Requirements:

• Bachelor's degree in Business Analytics, Marketing, Statistics, Economics, Data Science, or a related field
• 3–8 years of experience in retail/sales analytics, consumer insights, category management, or a related analytical role
• Hands-on experience analyzing syndicated retail data using Circana (formerly IRI), NielsenIQ, or comparable platforms
• Strong analytical skills with the ability to interpret complex data, identify meaningful patterns, and translate findings into business recommendations
• Advanced proficiency in Microsoft Excel, including pivot tables, complex formulas, and data manipulation
• Experience developing dashboards, reports, or data visualizations using Tableau or similar business intelligence tools
• Comfort using AI-enabled analytical and productivity tools, with sound judgment about data accuracy, confidentiality, and human review
• Strong PowerPoint and presentation skills, with ability to communicate data-driven insights clearly and persuasively
• Understand core retail KPIs including market share, distribution, velocity, pricing, and promo effectiveness
• Ability to manage multiple priorities, work independently, and deliver accurate analyses within established timelines
• Strong attention to detail, intellectual curiosity, problem-solving skills, and a willingness to learn and responsibly apply emerging AI tools
• Direct experience with Walmart Scintilla, Retail Link and other retailer data platforms to help deliver meaningful growth
• Experience supporting Walmart or other major national retailers in a CPG environment
• Experience working in the food and beverage or consumer packaged goods industry
• Familiarity with Walmart Retail Link and other retailer-specific data platforms
• Experience integrating data from multiple sources to develop comprehensive business insights
• Experience automating recurring reports and developing scalable analytics solutions
• Experience developing customer-facing presentations, category reviews, or selling stories using retail and shopper data