Skills Required

Technical Stack: Proficiency in Adobe Analytics, Google Analytics (GA4), GTM, SQL.

Web Technologies: Strong grasp of JavaScript, HTML/CSS, cookies, and event tracking mechanics.

Business Acumen: Experience translating quantitative metrics into actionable business recommendations and stakeholder communication

Responsibilities

Tag Management: Own and optimize end to end tracking architecture using Google Tag Manager (client and server side) alongside enterprise tools like Adobe Analytics or Adobe Customer Journey Analytics (CJA).

Data Layer Design: Partner with developers to deploy scalable data layers across web and mobile applications using HTML, JavaScript, and APIs.

Adobe Analytics

Key skills

About this role