General information

Name

Brand Campaign Strategy and Activation Director

Posting Title

Brand Campaign Strategy and Activation Director

Ref #

2237876

Date Published

Wednesday, November 11, 2026

City

Springfield

State

Missouri

Country

United States

Job Category

Marketing & Business Development

Advertised Location

US-GA-Atlanta, US-MO-Springfield, US-NC-Charlotte

Working time

Full Time

Description & Requirements

Lead the strategy and activation of an integrated external brand campaign that strengthens reputation, increases awareness and consideration, and supports business growth. This role defines U.S. brand positioning, audience strategy, messaging, channel planning, and measurement across paid, earned, owned, and shared channels.

What You Will Do:

Develop and evolve enterprise brand positioning, campaign strategy, value proposition, and market differentiation.
Translate priority business objectives into integrated brand and activation plans.
Define audience segmentation and channel strategies across paid, earned, owned, and shared media.
Guide activation across campaigns, thought leadership, sponsorships, executive platforms, events, social media, and digital experiences.
Establish brand governance, messaging architecture, and scalable frameworks for campaign execution.
Use research, analytics, and brand health measures to evaluate outcomes and recommend adjustments.
Lead agency relationships and coordinate work across communications, marketing, digital, content, social media, customer experience, and business teams.
Lead and develop manager- and senior manager-level brand and communications professionals.

Minimum Qualifications:

Bachelor’s degree in marketing, communications, business, or a related field.
10 or more years of experience in brand strategy, marketing strategy, communications, or integrated marketing.
Demonstrated experience leading brand positioning and large-scale brand activation initiatives.
Experience developing audience, channel, and content strategies across paid, earned, owned, and shared media.
Experience using research, analytics, and performance data to inform strategy and measure outcomes.
Experience influencing senior stakeholders and leading cross-functional work.
People leadership experience, including coaching and developing managers or senior managers.

Preferred Qualifications:

Master’s degree or M.B.A.
Experience in a large, matrixed enterprise organization.
Background spanning corporate communications and marketing.
Experience managing integrated agency partnerships and external vendors.
Experience with reputation management, thought leadership, executive visibility, or co-branding initiatives.

#LI-ATL, #LI-SGF, #LI-CLTSP

#LI-LS1

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, our 7,000+ team members deliver assurance, tax, and consulting services to clients in all 50 states and internationally.

With a legacy spanning more than 100 years, we’re building something different. We are guided by a shared promise: Together, we create extraordinary experiences. That means delivering an Unmatched Client Experience® while creating a workplace where relationships matter, learning fuels growth, and every person feels valued and supported to thrive.

What We Offer

Our robust total rewards program and flexible work environment reflect our commitment to people, careers, and well-being—empowering our team to grow and thrive while delivering exceptional service. To explore what makes working at Forvis Mazars special, visit www.forvismazars.us/careers.

Legal Notice

Forvis Mazars, LLP is an equal opportunity/affirmative action employer in accordance with applicable law. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications. Know Your Rights

It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider any unsolicited referrals, resumes or CVs from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.

Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or recruiting agency unless such recruiter or recruiting agency has a signed vendor agreement with Forvis Mazars, LLP. Any resume(s) or CV(s) submitted to anyone working for Forvis Mazars, LLP, or submitted to a Forvis Mazars, LLP general email, without having a Forvis Mazars, LLP vendor agreement in place, will be considered the property of Forvis Mazars, LLP.

Brand Campaign Strategy and Activation Director

Key skills

About this role

General information

Description & Requirements

About Forvis Mazars, LLP